The Telegram (St. John's)

Jumping Bean receives funding for export expansion

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“The coffee market is dominated by multinatio­nal organizati­ons, and we need the support to retain and compete against these organizati­ons with much greater scale. Coffee may be a small purchase, but it has a big impact on our local manufactur­ing.” Jeff Ledrew Jumping Bean CEO

Mount Pearl’s Jumping Bean Coffee is expanding into export markets thanks to $50,000 in provincial funding.

The company will use the provincial funds, along with $100,000 of its own money, to hire social media management and sales and marketing consultant­s to aid in improving customer and client communicat­ion, pre-sales and generating leads.

The independen­t brand was incorporat­ed in 2005 and has since expanded into importing and roasting coffee beans at its plant in St. John’s, supplying independen­t and national retailers and running a network of local cafés. “The continued support from the Provincial Government allows small businesses to grow in highly competitiv­e markets,” said Jumping Bean Coffee CEO Jeff Ledrew. “The coffee market is dominated by multinatio­nal organizati­ons, and we need the support to retain and compete against these organizati­ons with much greater scale. Coffee may be a small purchase, but it has a big impact on our local manufactur­ing.”

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