Whitty and charming
Women's wear collection a first for Big Baddeck designer
On August 26, 2-5pm, all are invited to join Marie Isabelle Whitty Lampron at the Bite House restaurant in Big Baddeck to celebrate the launch of her first clothing line, aptly named “Whitty”.
Visitors can view the inspired womenswear collection of summery tops and bottoms in navy and neutrals while enjoying some bites and cocktails.
The ethically-minded collection is made from her favourite natural fibres, hemp and cotton. She also enjoys working with lyocell – a rayon made from wood pulp fibre. All her fabrics are sourced within Nova Scotia or at least Canada to minimize carbon footprint. Mindful of the exploitative nature of clothing production in the fashion industry, she sewed this collection herself. If extra help had been needed, she would have sub-contracted within Canada.
The concept for the clothing line was developed this past winter when she returned to design school. She finished the collection in her studio on the second floor of the Bite House.
“I wanted something calm, or something that calms you when you're busy or anxious or your mind is troubled,” says Marie Isabelle of her collection. “Like the water and sea and the calming sound of the waves. Something like ‘beach therapy’.”
Realizing a new clothing line from concept to the last embroidery stitch is a lengthy process.
“I think you have to know yourself, or know what you want to do and just be conscious of it. You also have to be consistent, make sure each piece has the same vibe. The construction also has to be consistent.”
Marie Isabelle has loved fabric and design since childhood in Drummondville, QC, often watching her mother’s avid sewing.
She holds a degree in fashion design from Université du Québec à Montréal. After school she worked for Mylene B in the city. She has also worked as an assistant designer for ladies intimate apparel company Elita. She admires the designs of Ying Gao and worked briefly with the designer. She has also been employed as a seamstress for the world renowned Cirque du Soleil.
Next summer, Marie Isabelle’s designs will appear at textile artist Nika Feldman’s Middle River studio .
As for next projects, she is working towards designing two collections each year, spring/summer and fall/winter.
Visit whittyclothing.com to learn more, or follow Whitty on Facebook.
A model wears one of Lampron’s creations, designed and ethically made in Nova Scotia.
Lampron with her first womenswear collection.