“Candy Crushed,” p. 38
“We as a society value convenience, and sugar works in terms of rewarding, pacifying, and entertaining children. We have a food industry that has cultivated that message for years, and the ramifications for children are obvious. But it’s also not healthy to teach kids to be terrified of particular foods. It would be much wiser to have a food environment where you need to go out of your way to get junk food rather than going out of your way to avoid it.”
Yoni Freedhoff is a family doctor who has contributed to the Globe and Mail and The Lancet. He is the author of The Diet Fix: Why Diets Fail and How to Make Yours Work.