“Candy Crushed,” p. 38


“We as a so­ci­ety value con­ve­nience, and su­gar works in terms of re­ward­ing, paci­fy­ing, and en­ter­tain­ing chil­dren. We have a food in­dus­try that has cul­ti­vated that mes­sage for years, and the ram­i­fi­ca­tions for chil­dren are ob­vi­ous. But it’s also not healthy to teach kids to be ter­ri­fied of par­tic­u­lar foods. It would be much wiser to have a food en­vi­ron­ment where you need to go out of your way to get junk food rather than go­ing out of your way to avoid it.”

Yoni Freed­hoff is a fam­ily doc­tor who has con­trib­uted to the Globe and Mail and The Lancet. He is the au­thor of The Diet Fix: Why Di­ets Fail and How to Make Yours Work.

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