The West Coast Wire
Loving the world through her business
Corner Brook woman offering natural products at The Bell Bottom
What started as an attempt to better the world has turned into a thriving business for Tiffany Vincent in Corner Brook.
There’s quite a journey that led to the business now called The Bell Bottom.
“I have a passion for the outdoors, nature, being natural, sustainable and doing what we can to give back to the Earth for everything the Earth gives us,” said Vincent.
In January, Vincent found she enjoyed sewing.
“I picked it up and thought I want to make a pair of patchwork pants,” said Vincent.
This then turned into the idea to make bell bottoms.
“It took me about 20 pairs to get it right because I was new to sewing,” she said, laughing.
Vincent then had the idea to go to thrift stores to upcycle pants she could customize for people since they had been complimenting the ones Vincent was making for herself.
In April, Vincent told her partner about her idea to turn this project into an actual store and he recommended also selling natural and sustainable products since that’s where Vincent’s heart lies.
“More people are wanting to change their lifestyle to this,” said Vincent. “Not only is it good for the environment but it’s good for their health as well.”
Vincent began doing research about what would be the best local and Canadian products to sell if she were to open a store.
“I did some research in April and May and connected with some great businesses; 90 per cent of them are women entrepreneurs,” said Vincent.
She was then prepared to open as a smaller store at the beginning of June.
“A lot of the products on the shelves are harmful for our skin but people turn to these products because they are popular (and) the packaging it comes in is polluting our environment so it’s not a good cycle,” said Vincent.
All of Vincent’s products are made from things such as flowers, herbs, and plants.
“They are natural vegetation that is from Canada,” said Vincent.
“You can look at the ingredients in my products and you know what those products are. None of them are anything you can’t pronounce or you have to look up,” continued Vincent.
When deciding how to price her products it was important to Vincent to have none of her products over $25.
“I wanted to come up with something that would allow students and people with lower incomes to afford these natural products,” said Vincent.
This price point also comes from Vincent’s student days so she understands finances can’t always be stretched.
“I would go to these stores and look at their prices and wonder how people could afford them. People can’t live a natural and sustainable lifestyle if they must pay so much for products,” said Vincent.
It was also important to Vincent to refrain from any plastic packaging and sell bamboo products such as toothbrushes.
Vincent had her first popup store on June 17 in Corner Brook Plaza.
“It was extremely successful,” said Vincent. “It blew my mind there is a want for these products.”
For a full list of Vincent’s products, to see her special bell bottom pants and upcoming popups, check her website at thebellbottom.store.