High­way din­ing

Dairy Queen fran­chise planned for Deer Lake

The Western Star - - CLOSE TO HOME - BY GARY KEAN [email protected]­ern­star.com Twit­ter: WS_GaryKean

Fast-food roy­alty is com­ing soon to Deer Lake.

The fi­nal de­tails of open­ing a Dairy Queen out­let in the air­port town are still be­ing worked out, but the store’s fran­chise de­vel­oper in Mon­treal has con­firmed the de­vel­op­ment is ex­pected to hap­pen.

Ac­cord­ing to Eric Rochefort, the Dairy Queen will be one of three busi­nesses that will be part of a de­vel­op­ment on the site of the old North At­lantic Pe­tro­leum gas sta­tion on the Trans-Canada High­way in Deer Lake.

The site is also ex­pected to con­tain an Or­ange Store fuel ser­vice fa­cil­ity and a Tim Hor­tons fran­chise, said Rochefort.

He said New­found­lan­ders and Labrado­ri­ans seem to love Dairy Queen, as other fran­chises have done quite well there in the 40 years since they’ve had a pres­ence in the prov­ince. There used to be a Dairy Queen in Cor­ner Brook, but it closed when the Val­ley Mall shut down its food court area.

Rochefort said Cor­ner Brook is on the fran­chise’s radar and he ex­pects it will re­turn when the right real es­tate is found. Plans are also in the works to open a new store in Gander.

Deer Lake was cho­sen as the next new site be­cause it speaks to the roots of the fran­chise, ex­plained Rochefort.

“Small town U.S.A. was where Dairy Queen stores came from and it seems like it does re­ally well in smaller towns,” said Rochefort.

He said the high­way lo­ca­tion should make it an at­trac­tion for trav­ellers as well as lo­cal res­i­dents.

Rochefort said the Deer Lake fran­chise is ex­pected to open early next spring and will cre­ate around 40 jobs.

ROX­ANNE RY­LAND PHOTO

The site of the old North At­lantic gas sta­tion in Deer Lake will host a planned Or­ange Store, Tim Hor­tons and a Dairy Queen.

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