A treasure for life
Loch Leven Slaughter House Ltd. owner proud to accept business award of distinction
BAY ST. GEORGE SOUTH, N.L. — Recognition by his business community peers sends a message to Wade Alley things are on the right track at Loch Leven Slaughter House Ltd.
Alley recently received a CBDC Business Award of Distinction.
“It’s a treasure for life,” he said in an interview following the award presentation. He received the honour at the annual general meeting of CBDC Long Range at Dhoon Lodge in Black Duck Siding Oct. 23.
Alley started out farming a wide variety of vegetables and raising livestock in Loch Leven, Bay St. George South. When he got into the slaughterhouse business he became more serious about becoming an entrepreneur.
At one point, he used to overwinter some 125 to 150 ewes and is still into beef, goats and sheep, all naturally grazed.
The animals supply his market, but he also purchases naturally-raised livestock from other local farmers.
Alley, who turns 68 on Nov. 2, said the business keeps him busy and he is now pleased to have working in the business his 49-year-old son Sheldon Alley, who retired from the military in September 2018.
Sheldon said he’s quite happy to work with his dad to learn the business that opened its doors 16 years ago. He helps with the day-to-day operation and makes sausages during moose hunting season.
A business stabilizer was entry into secondary processing about 10 years ago.
According to Wade Alley, the first secondary processing course on the island was held at his building.
During an acceptance speech on behalf of his dad, Sheldon said his father faced several challenges along the way, but each one only strengthened his resolve to ensure the success of his dream.
He said his father built the business from the ground up and that honesty, quality, craftsmanship and excellent customer service are tenets he employs and ensures are emulated by all his employees.
Wade said the CBDC Long Range and the Department of Tourism, Culture, Industry and Innovation were both instrumental in his success through all phases of his business development.
He also said the recent farmers market trialed in Stephenville is an excellent avenue to create foothold in the market. Alley applauds this initiative and hopes it becomes a permanent fixture in the community.
Wade Alley displays a slab of beef ready for cutting at his butcher shop in the Lock Leven Slaughter House.