VER­BA­TIM

The Woolwich Observer - - COMMENT -

“The era of data steal­ing and data scrap­ing is over. GDPR will prompt data-driven ad­ver­tis­ing to be more opt-in and per­mis­sion­based, and will ren­der wide­spread tac­tics like re­tar­get­ing and re­mar­ket­ing less in­va­sive and ob­tru­sive. These changes will usher in the next era of dig­i­tal ad­ver­tis­ing: peo­ple-based mar­ket­ing, or that which uti­lizes first-party data in­stead of third-party data/ ad-serv­ing.”

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Larry Har­ris notes pri­vacy is­sues will be more pro­nounced un­der the Euro­pean Union’s Gen­eral Data Pro­tec­tion Reg­u­la­tion, which lays the ground­work for re­claim­ing per­sonal pri­vacy as a hu­man right, tak­ing on the likes of Face­book and Google

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