A Lambo SUV? Really?
MILAN — Super sports carmaker Lamborghini confirmed this week it will enter the luxury SUV market and signed a deal to produce the new vehicle in Italy after receiving more than 80 million euros ($87 million US) in government incentives.
Lamborghini CEO Stephan Winkelmann said at the signing ceremony in Rome that the Italian package “was the most competitive and won” against a rival bid from Slovakia.
The deal is expected to create about 500 jobs at Lamborghini’s Sant’Agata factory near Bologna, reinforcing the country’s longsuffering auto sector.
The launch of the Urus SUV, which was unveiled as a concept at the Beijing Auto Show in 2012, also broadens Lamborghini’s portfolio beyond two sleek two- seat super sports cars — the Aventador and the Huracan — into the expanding SUV market.
IHS Automotive lead analyst Ian Fletcher said the Urus is an important addition to the brand, with the potential to attract new customers “who find the dramatic styling of Lamborghini products appealing, but find its typical sports cars restrictive.”
The Urus SUV is expected to enter the market in 2018 with a production of 3,000 vehicles a year, more than doubling Lamborghini’s current output of 2,530. Lamborghini, which is owned by Volkswagen, said it will invest millions of euros to expand the Sant’Agata factory from 80,000 square metres to 150,000 square metres.
Winkelmann said the third model in Lamborghini’s portfolio will determine “stable and sustainable growth of the company and mark a turning point.”