THE KEY TO effortless elegance
Have you ever felt that fashion rules set out by trendsetters can often lead to confusion and even a sense of insecurity? There is good reason for this – there are no rules – and this is particularly true for women over 35, who are frequently overlooked by the apparel industry.
Melanie Hadfield, fashion designer and owner of Tatum & Olivia states, “Fashion rules for women are punitive. The emphasis tends to be on what not to wear, or how to fight aging. It is very negative. There are few resources for the mature woman to embrace her personal style and the realities of life as an accomplished woman.”
Hadfield takes a different approach. Her mission is to inspire women to attain effortless elegance, and this is – and looks – different for each individual. “In order to be elegant, one must be true to one’s own personality and lifestyle,” explains Hadfield. She suggests buying versatile pieces that showcase personality and choosing timeless over trendy.
Tatum & Olivia’s versatile styles give women the ability to take an outfit from day to night and season to season. The team at Tatum & Olivia loves to work with women to find these pieces to add to their wardrobes.
When it comes to choosing timeless over trendy, Hadfield suggests choosing items for fit, fabric and durability for effort- less elegance. She explains, “Foundational items that fit well and make a woman feel fabulous create a timeless style that she can build upon.”
Personal style is an expression of a woman’s creativity and who she is. Once the basic pieces have been selected, the focus can then be on finding items that reflect personality. Hadfield says, “Wearing clothes a woman loves automatically makes her more confident. And when she feels confident – the elegance comes effortlessly and naturally.”
The T&O Team invite you to learn more about how to dress with effortless elegance at Tatum & Olivia’s next Fashion Night Out Event on May 19. This particular evening will launch the store’s newest collection of exquisite Italian Cashmere crafted here in B.C. Come and meet the artisans and view this gorgeous new addition to the T&O Collections. Tickets to this event will sell out quickly, so drop by or contact our team for more information.