Times Colonist

Woods’ red mock turtleneck flies off the shelves

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TORONTO — Golf Town Canada’s website nearly crashed Sunday from the large amount of people trying to buy the red Nike mock turtleneck shirt Tiger Woods wore when he captured his fifth Masters title.

Woods has traditiona­lly worn red shirts in the final rounds of tournament­s. On Sunday, he donned a red mock turtleneck with black pants and a black hat.

Cal Dorion, a customer-service representa­tive/operations specialist with Golf Town, said the large demand for the turtleneck following Woods’ victory at Augusta National Golf Club put a huge strain on the company’s website.

“[On Sunday], there was a little bit of difficulty with people trying to place orders because of the amount of traffic,” he said. “But that’s common with our sale dates that we do have.

“If we do have a flash sale or have something happening specific to that day, there’s a lot of traffic during the day on our website. It’s happened before where people have had a difficult time placing orders but it’s not every single day that that happens.”

The combinatio­n of Sunday’s win being Woods’ first at Augusta since ’05 and his first major victory since ’08 created a huge demand for the red mock turtleneck­s, which retail for $100.

Dorion said all Golf Town stores had the red mock turtleneck shirts available prior to Sunday’s final round but demand skyrockete­d with Woods’ win. Dorion said as of Monday morning only 10 red shirts remained (two large, five medium, three small) in stores nationwide, but all were in Richmond locations.

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