Oldies offer comfort in time of COVID-19
LOS ANGELES — Josh Gad had a notion about what might soothe the kid in him during a scary time and maybe do the same for others. The actor got to work organizing an online reunion of the cast and creators of the 1985 movie The Goonies, which quickly tallied a million-plus views.
Gad’s YouTube effort isn’t alone in providing a screen version of comfort food for the housebound. With an uncertain future defined by coronavirus and its fallout, old movies, TV reruns and favourite characters offer a way to briefly swap current woes for familiar happy endings.
“It is the absolute right place, right time” to revisit The Goonies, said Gad, the Frozen star who was a preschooler when he first saw the movie that left an indelible impression of joy. “I think nostalgia is so important right now because we all want to go back to simpler times. We all are hoping for something we can connect with that reminds of us better days.”
The Goonies video, featuring cast members including Sean Astin, Josh Brolin, Ke Huy Quan and Kerri Green and producer Steven Spielberg, is raising money for those affected by the pandemic.
There are other COVID-19related fundraising reunions, including a scripted one with the original Parks and Recreation cast that aired Thursday and an online virtual get-together of Melrose Place cast members held earlier this week.
Networks are surveying the emotional climate and responding.
Throughout May, CBS is bringing back its Sunday movie showcase, a longtime fixture that ended nearly 14 years ago. Indiana Jones and the Raiders of the Lost Ark is the lead-off film, followed by Forrest Gump; Mission: Impossible; Titanic and Indiana Jones and the Last Crusade (Titanic airs 7-11 p.m., all others 8-11 p.m.).
To heighten the nostalgia, the network released a CBS Sunday Night Movies promotional spot done in an old-school style, as well as original trailers for the films.
“These are the new five big iconic films that we felt our audience would really enjoy,” said Michael Benson, CBS president and chief marketing officer. The network had a bonanza to pick from: another reunion, the 2019 merger that brought CBS Corp. and Viacom back together, gave the network full access to Viacom’s Paramount Pictures film library.
Asked why viewers who could choose to watch popular old movies on streaming or premium cable would tolerate a network’s commercial breaks, Benson had a ready answer.
“The idea of a live communal event that you can actually talk about with your friends immediately after it happens” is the draw, he said, and less of an option with on-demand movies. CBS is using social media to build “excitement about what we’re doing” and encourage viewers to arrange family or virtual viewing parties, Benson said.
The overall rise in viewing with people stuck at home has included a ratings boost for the MeTV channel, with I Love Lucy, The Dick Van Dyke Show and The Flintstones on its slate of classic shows.
That reflects a need for comfort, said Neal Sabin, executive vice-president of Weigel Broadcasting Co., owner of MeTV and sibling channels including Decades.
“None of us know what’s going to happen in the next six months. But we all know what happens on I Love Lucy when she switches jobs with Ricky,” Sabin said. “It makes us feel like we’re in control a little bit.”