United Way partners with Big Wheel Burger to raise money for childhood reading programs

In celebration of International Literacy Day on September 8, United Way Greater Victoria (UWGV) has partnered with Big Wheel Burger to present a day with all the fixings: Burger a Day for United Way.

$2 from each burger sold by Big Wheel Burger plus an additional $1 from the Big Wheel Foundation will go towards children’s literacy in the Capital Regional District (CRD). The goal of the program is to raise $5,000 to fund 40 children’s home-based imagination libraries.

“We’re really excited about this initiative,” said Calen McNeil Founder of Big Wheel Burger Inc. “We’ve been wanting to partner with United Way for some time now and we couldn’t think of a better cause then to raise money for children’s literacy.”

All four of the Big Wheel Burger locations are participating and any burger on the menu is part of the promotion. In addition, burgers can be ordered for take-out via DoorDash.

“Buy a gift card, a burger for a friend, or if you’re having a corporate lunch our burgers make the perfect take-out option. The best part is it all helps a great cause,” said McNeil. The Burger a Day for United Way promotion is part of UWGV’s annual community campaign asking individuals and businesses to show their local love by giving back. As part of their areas of action to help recover and rebuild during COVID-19, UWGV is helping families in need by increasing children’s literacy in the CRD through an investment in childhood reading programs.

“Now more than ever we need collaboration, along with innovators united in our passion to transform lives,” said Mark Breslauer, CEO of United Way Greater Victoria. “That’s why we are very pleased to be partnering with Big Wheel Burger, a community leader so committed to spreading local love in the community.”