‘Classy but iconic Canadian’: Lululemon unveils kit for Olympics, Paralympics
The look of the Canadian team kit for Paris was a big hit with boccia athlete Alison Levine. The functionality of the outfits was what really blew her away.
Lululemon showed off its collection for the Summer Olympics and Paralympics on Tuesday at the Liberty Grand entertainment complex. Athletes sported a variety of selections during a fashion show that featured garments to be worn on the podium, during opening and closing ceremonies, media interviews and daily life on the ground in France.
“I’d say classy but iconic Canadian with just that touch of elegance and beauty,” Levine said of the collection.
It’s the first Summer Games for the Vancouver-based Lululemon since becoming outfitter for the Canadian Olympic and Paralympic committees ahead of the 2022 Beijing Winter Games.
Unlike some of the more outlandish kits over the years, there were no cowboy hats, berets or Canadian tuxedo looks on display.
Simple and sporty was the focus with some colourful designs providing a more playful edge. Red and white provided the base but some different colours were worked in using what Lululemon called modern silhouettes and Canadian-inspired prints.
“It’s very Canada, I think they nailed it,” said diver Nathan Zsombor-Murray. “They got all the right colours: red, white, a hint of black and a little bit of purple. I think they did a really good job with the design.”
The kit also included features like magnetic-close zippers, pull-on loops, and sensory touch guides to support a diverse range of body types and abilities.
Levine, who’s preparing for her third Paralympics, said she first participated in focus gro up
discussions on the kit over two years ago.
“I’m literally wearing pants with features that I told Lululemon is important to wheelchair users and here I am [a few] months later actually wearing them,” she said. “I feel heard, I feel understood and most importantly, I feel comfortable.”
Lululemon’s deal lasts through the 2028 Games in Los Angeles. Hudson’s Bay Company’s 16-year run as Canadian outfitter ended after the Tokyo Summer Games in 2021.