Seinfeld movie about Pop-Tarts featured in IndyCar race
Jerry Seinfeld’s upcoming Netflix comedy will be featured during this weekend’s IndyCar race at Long Beach as rookie Linus Lundqvist will drive a car painted to look like a PopTart in recognition of the movie Unfrosted.
Chip Ganassi Racing’s No. 8 will be painted in the texture of an unfrosted Pop-Tart along with images of Seinfeld and some of the movie cast members. The partnership, which is in collaboration with Ganassi sponsor American Legion, is promoting the May 3 film release.
The movie marks the directorial debut for the comedian.
Seinfeld claimed all the way back in 2018 that he had been “thinking about an invention of the Pop-Tart movie. Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60s in Battle Creek, [Michigan] That’s a vibe I could work with.”
The movie, co-written by Seinfeld, stars Seinfeld along with Jim Gaffigan, Melissa McCarthy, Amy Schumer, Hugh Grant, James Marsden, Bill Burr, Fred Armisen, Dan Levy and others. Unfrosted tells the tale of 1963 Michigan, the year before Pop-Tarts hit grocery store shelves.
“Making a movie about PopTarts has led to so many wonderful, unexpected surprises, and as a car guy, I honestly cannot believe our film’s logo will be on an IndyCar entry this weekend,” Seinfeld said. “I am grateful to Chip Ganassi Racing for making this happen, and honoured to be affiliated with The American Legion and the work they do to support American Veterans.”
The American Legion signed off on the promotion as part of its “Be the One” mission that aims to save the lives of veterans by raising awareness, destigmatizing mental-health treatment and educating veterans, service members and their loved ones about what to do when a person appears at risk of suicide.