when she ascended the steps of Windsor Castle for the wedding of her bosom buddy, Meghan Markle, the world took to their keyboards asking the same thing: “Who is Jessica Mulroney?” Pippa 2.0 a.k.a. the Royal BFF a.k.a. style advisor to the stars became a thing on a global scale. Today, the combo of sizable reach (260,000 Insta-followers), charmed lifestyle and high-wattage connections are catnip for advertisers who’ll happily pony up for her Midas touch, and brands like Smythe and Sentaler have benefitted hugely from her endorsements.
friends In high places: Shania Twain and Olympic skater Tessa Virtue.