INTERNET FAMOUS

Six homegrown social media superstars

SASHA EXETER Instagram icon

Over the years, Exeter has cultivated a lively and inspirational social media brand, but she had her biggest moment in the summer, when she called out Jessica Mulroney for bully behaviour and found a wellspring of support for her bravery.

LEWIS GEORGE HILSENTEGER Tech reviewer

With more than 17.5 million subscribers, this guy is to tech gadgets what Reese Witherspoon is to women’s lit: a good review on his YouTube channel Unboxed Therapy can spell the difference between must-have and major flop.

BOMAN MARTINEZ-REID TikTok star

More than 13 million people have viewed his “When One of Your Friends Has a Cough Except It’s Reality TV.” This summer, he was featured in a Netflix Pride video and, oh right, he recently signed with the talent agency that reps Beyoncé.

DONTÉ COLLEY Dance phenom

The New York Times called him the “hope we need” before the pandemic. These days, he’s more of an essential service. His groovefilled dance clips have won him hundreds of thousands of fans. Now he’s the face of Diesel denim. Neon jeans, anyone?

GREG & MITCH Science guys

The boyfriend duo behind ASAPScience (and its 9.45 million YouTube subscribers) make science relevant and digestible. They recently put mask wearing under the microscope to show that—yes—masking up is a scientifically sound proposition.