RISING STARS

Four ascendant names to watch

LEEN LI CEO, Wealthsimple Foundation

She’s the low-key brainiac who, after serving for three years as Wealthsimple’s CFO, just switched to become CEO of the company’s foundation, which aims to help children from marginalized families access funding for post-secondary education.

ALEX NORMAN Partner, N49P Ventures

At $15 million, his fund is small but mighty. In 2020, he invested in 16 companies— $3 million all told—two with extreme 2020 timeliness: Sherpa helps users navigate travel restrictions; Crescendo helps companies address racial and cultural equality.

GAVE LINDO Director of content programming, TikTok Canada

A lawyer by training and most recently CBC’s executive in charge of Gem, Lindo is now leading the Canadian arm of TikTok. He’ll go on a hiring blitz, boost the user base and cultivate homegrown influencer talent.

CELESTE YIM Staff writer, SNL

Yim did the Toronto comedy-stop tour (Second City, Follies) before graduating as a dean’s fellow from NYU’s Tisch School of the Arts and catching the eye of Lorne Michaels at SNL. The recent sketch “Canadian News Show” was Yim’s doing.