Toronto Star

Jobs doll could be too real

If a bobblehead violates copyright, this could too

- MORGAN CAMPBELL BUSINESS REPORTER

Log on to the In Icons website and you might see Steve Jobs staring back at you through wire-rimmed glasses, dressed in his trademark black turtleneck, grey strands streaking his dark hair and beard.

But what looks startlingl­y like a portrait of the late founder and CEO of Apple Inc. is supposedly a snapshot of the plastic action figure that has the Internet buzzing.

The Jobs doll is a joint venture between In Icons, a Chinese company, and Hong Kong-based Dragon in Dream, the outfit that made a similar but somewhat less lifelike figurine of U.S. President Barack Obama in 2008.

According to the website the doll will stand 30 centimetre­s tall, and photos posted there show Jobs’ physique and facial features replicated in painstakin­g detail. As are the accessorie­s: A pair of Jobs’ favourite jeans. Two sets of doll-sized New Balance running shoes. Two pairs of glasses. Two pairs of removable hands, one pair open and the other with index fingers extended.

A stool.

A backdrop that reads, “One more thing . . .” Oh, and one more thing: the product isn’t officially licensed by Jobs’ estate or by Apple. So while it is supposed to retail for $99 (U.S.) and hit the market next month, there’s a strong possibilit­y Apple will file a motion to block sales of the doll. In November, a U.s.-based company sold out of its first run of Steve Jobs bobblehead­s, but before it could restock it received a ceaseand-desist order from Apple, citing copyright infringeme­nt. And one more thing: the product you purchase might not exactly match the one you see picture on the website, which includes a disclaimer saying as much. Which shouldn’t be too surprising. The Obama figure looks like the U.S. president — if the president spent two hours a day pumping iron. So buyers need to brace themselves for the possibilit­y the doll’s uncanny resemblanc­e to Jobs is lost in mass production.

 ??  ?? This new Steve Jobs doll is startlingl­y realistic — maybe a bit too realistic. There’s a disclaimer that the doll may not be exactly as pictured.
This new Steve Jobs doll is startlingl­y realistic — maybe a bit too realistic. There’s a disclaimer that the doll may not be exactly as pictured.

Newspapers in English

Newspapers from Canada