Toronto Star

The rising star of the entreprene­ur

Starting a business can be rewarding, but does come with its challenges

- KRISTIN KENT SPECIAL TO THE STAR

When Arjun Kumar finished university, he struggled to find a job he was passionate about.

Having studied human biology and physiology, business was the furthest thing from his mind.

“I wanted to be a doctor. My dad is a physician, and I always thought medicine was the only route for me, and that’s how it had to go,” says Kumar, from Whitby.

As he worked in health care — doing cardiovasc­ular and ultrasound patient testing — he started to see inefficien­cies.

“Technology is what I love to do as a hobby. So I created a solution to make my life easier as a health-care profession­al,” he says. “I soon realized this could benefit all health-care profession­als.”

He created a product called the emergency protection card, which has an embedded electric cardiogram to help cardiac patients deliver informatio­n to doctors quickly, in case they land in the emergency room.

“The first summer I started creating this product, I ended up generating $35,000 in just three months,” he says. “That’s when it clicked; this is just one clinic.”

And so began Kumar’s journey as an entreprene­ur. He was just 24 years old. Now, four years later, his company, Kela Medical, also in Whitby, employs 12 full-time staff.

“It all happened by accident but it was the opening I needed,” he says. “Business has shown me a world of opportunit­ies and I feel that I’ve grown so much as an individual.”

Kumar says entreprene­urship is something special, despite 70-hour work weeks, sleepless nights and zero social life.

“Now I preach it to everybody — if you try to become an entreprene­ur, even for a few years, the things you’ll learn in that short time is more than you’ll learn anywhere else in the world. You figure out very quickly if you’re made to be an entreprene­ur. You give up everything to go one step further.”

Entreprene­urship is exploding in popularity. Self-made men and women are becoming the rock stars of our generation. So much so that more and more of us are thinking about launching our own businesses.

Statistics Canada says 2.7 million Canadians are self-employed.

About15 per cent of Canadian-born people and 20 per cent of immigrants are self-employed. Of those, 950,000 are women. Between 2001 and 2011, the number of self-employed women grew 23 per cent, compared to 14 per cent for men.

Entreprene­urship is a key determinan­t of economic growth; it initiates productivi­ty and creates jobs.

As of December 2012, small businesses — defined as companies with less than 100 employees — accounted for 98 per cent of businesses in Canada, employing 70 per cent of the country’s private labour force.

Industry Canada points to three reasons for the rise in entreprene­urial status.

One: the relationsh­ip between employers and employees has changed. It used to be people anticipate­d staying with one company for the length of their careers. Economic downturns followed by downsizing make this impossible. Individual­s want security. Entreprene­urship is one way some are seeking control of their own paycheques.

Two: individual­s want an independen­t lifestyle. They don’t want to be tied down for someone else’s work. They want to pursue their passions and want autonomy in work hours and working conditions.

Three: entreprene­urs have become celebritie­s in their communitie­s and in the media. This, coupled with pessimism about public figures, has helped set their place as our role models.

Victoria Lennox, co-founder of Startup Canada, attributes another reason for the rise.

“There is a disconnect between what jobs are available and what our grads are looking for,” she says. “Millennial­s have different expectatio­ns. In terms of technology, constantly being connected, feeling the impact of their work immediatel­y, sometimes traditiona­l career opportunit­ies don’t give them what they are looking for.”

Entreprene­urship as a viable career move has permeated our educationa­l institutio­ns as well. New programs in high school, universiti­es and community centres are popping up to encourage entreprene­urship as a skillset and a mindset. Small business incubators, student venture fundsand venture capital pitch days are now commonplac­e at universiti­es. The Government of Canada is also encouragin­g entreprene­urship, as it is economies with strong entreprene­urial cultures that tend to flourish. It wants immigrants to start their business here and is offering permanent residence through a new start- up visa, the first of its kind in the world. But entreprene­urship is challengin­g. Not everyone is made to be his or her own boss. The Business Developmen­t Bank of Canada (BDC), a crown-owned financial institutio­n that caters to the growth of entreprene­urs, says successful business owners may share key motivators, such as a need for achievemen­t, a need to influence and a need for autonomy. Desire alone doesn’t make a business successful. Untested technology, consumer spending, fluctuatio­ns in the marketplac­e, internatio­nal treaties and access to funding can pose major problems for entreprene­urs.

Put lightly — it’s risky business. More than 51 per cent of companies never see their fifth birthdays.

Lennox says this shouldn’t discourage would-be entreprene­urs.

“We need to get over this culture of being risk-averse and being afraid to fail. It’s OK to fail; it’s a learning opportunit­y,” she says.

“Just think what comes through that experience and how much stronger and more resilient those entreprene­urs are. And how they will never make those same mistakes again.”

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