> MUJI, ATRIUM, 20 DUNDAS ST. W.

Intimidation factor: Negligible. There is a utilitarian DIY vibe about the shop and it is clean and easy to navigate. They had me at the display of mason jars of caramel popcorn in the window.

Number of salespeople on floor: About a dozen, who are attentive and seem to show up when you need guidance with-

out being in your face.

Response time: One minute. Vibe: Uniglo meets Bed Bath and Beyond.

Price range: From $1 for a postcard to $950 for a mattress with frame.

Rating: Three green acrylic toothbrushes out of four.