Toronto Star

SURVIVAL OF THE CUTEST

When it comes to coaxing conservati­on cash out of donors, not all endangered species are created equal,

- RAVEENA AULAKH ENVIRONMEN­T REPORTER

Tigers are an endangered species. So are the Javan and black rhinoceros, leatherbac­k turtles and Amur leopards.

Hundreds of species, many you have never heard of, are threatened. Some exist in the precarious­ly low double digits (brown spider monkeys, 80) while others aren’t much better off (Bactrian camels, 800). They all need conservati­on dollars. But in the murky world of species conservati­on, there is massive inequality in investment, says George Wittemyer, an assistant professor at Colorado State University and chair of Save the Elephants.

“There are an enormous number of species that are imperiled in many ways but (they) receive very little attention,” he says.

“It’s sad but that is how it is. . . . It is all very arbitrary.”

Much of that has to do with the charisma of the species involved; the more captivatin­g a species, the more excitement — and funds — they generate, says Wittemyer.

“Look at marine species. . . . we don’t see them and we don’t relate to them. The pandas, we go crazy about.”

Giant pandas, generally believed to get the most attention and a big chunk of conservati­on money, are the perfect example of charisma and pull: their black-and-white markings make them unusual and they attract lineups wherever they are.

There are about1,600 pandas in the wild, mostly in a few mountain rang- es in the Sichuan province in central China. Another 300 or so live in captivity.

For China, the panda is a national emblem and the country has invested heavily in the species, says Wittemyer, adding that investment in elephant conservati­on there is comparativ­ely less.

This pattern of selection is obvious across different countries and dem- onstrates “what the priorities are.”

Exact dollar figures, though, are tough to compile for any conservati­on effort, including pandas, tigers or even rhinos, because of the many wildlife agencies, government­s and private donors involved.

“Species are not equal, that’s right,” says Clement Lanthier, CEO of the Calgary Zoo. But “without the charismati­c animals like giraffes, hippo- potamus, grizzly bears, there would be no resources for the Vancouver Island marmot, the sage-grouse or even the swift fox which are not (charismati­c).”

The Calgary Zoo operates a ranch just outside the city where it runs its conservati­on program for endangered species, and these three are among those being “treated” there. One feeds the other, Lanthier says. The zoo will receive a pair of pandas from China in 2018. They’ll give the facility more visibility, more resources and “more partnershi­ps to address the situation of less charismati­c species,” Lanthier says.

Ironically, once a species begins to make headlines — usually when it’s being hunted to obliterati­on — it gets easier to seek financial help.

Cathy Dean, director of the England-based Save the Rhino Internatio­nal, says rhinos have got more money since they returned to poachers’ hit list in 2008.

That was the year the current poaching onslaught began.

With rhinos in the news again, the agency is raising more money, said Dean.

“Our funding has increased from £300,000 annually in 2001 to £1.3 million in 2015.”

In 2014, in South Africa alone, a staggering 1,215 rhinos were killed by poachers — one every eight hours.

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 ?? THE ASSOCIATED PRESS FILE PHOTO ?? The fact that humans love them helps pandas because fundraisin­g for their preservati­on is an easy sell. Not so for species we don’t see or like very much.
THE ASSOCIATED PRESS FILE PHOTO The fact that humans love them helps pandas because fundraisin­g for their preservati­on is an easy sell. Not so for species we don’t see or like very much.

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