Toronto Star

Girl power fuels box office take

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When Rebel Wilson, Anna Kendrick and Brittany Snow walked down the carpet at the premiere of Pitch Perfect 2, the roars of mostly female fans screaming their names resembled an a cappella medley from the film itself.

“I just love their girl power,” said 25-year-old Jessica Hernandez.

“Girl power” seems to be at the heart of Pitch Perfect 2’ s $69.2-million (all figures U.S.) opening weekend, with an audience that was 72 per cent female.

Analysts say this summer’s films will likely set records, helping boxoffice receipts climb to a projected $11.2 billion by the end of 2015. Much of that revenue is expected to come from female-driven films.

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