Girl power fuels box office take
When Rebel Wilson, Anna Kendrick and Brittany Snow walked down the carpet at the premiere of Pitch Perfect 2, the roars of mostly female fans screaming their names resembled an a cappella medley from the film itself.
“I just love their girl power,” said 25-year-old Jessica Hernandez.
“Girl power” seems to be at the heart of Pitch Perfect 2’ s $69.2-million (all figures U.S.) opening weekend, with an audience that was 72 per cent female.
Analysts say this summer’s films will likely set records, helping boxoffice receipts climb to a projected $11.2 billion by the end of 2015. Much of that revenue is expected to come from female-driven films.