POINT OF PRIDE
Move to raise hourly rates won’t affect vast majority of company’s workforce
Faced with sluggish sales and protests, McDonald’s CEO ‘incredibly proud’ of wage hike
NEW YORK— McDonald’s CEO Steve Easterbrook said Thursday he was “incredibly proud” of a recent decision to bump pay for some workers, even as hundreds of protesters outside called on the company to do more ahead of its annual shareholder meeting.
Easterbrook, who stepped into his role in March, is fighting to revive sluggish sales and convince people that McDonald’s is a “modern, progressive burger company.”
But the push comes at a time when protests targeting McDonald’s over low wages have been spreading around the U.S.
Easterbrook said at the meeting in Oak Brook, Ill., that he was proud of the decision announced last month to raise pay for workers at companyowned stores to at least $1 above the local minimum wage, as well as offer help with college tuition to workers at all stores.
Labour organizers and workers have dismissed the move on pay in part because they say it leaves so many workers out in the cold. The vast majority of the more than14,300 McDonald’s restaurants in the U.S. are owned by franchisees.
On Thursday, protesters delivered a petition of support to McDonald’s that organizers said had 1.4 million signatures.
During the meeting, the company got support from at least one shareholder, who stood to note that actress Sharon Stone and Amazon.com CEO Jeff Bezos were among those who have worked at McDonald’s. If the chain paid $15, he said, those people would still be working at McDonald’s.
Members of Corporate Accountability, a regular critic of McDonald’s marketing practices, also stood to repeat their request that the company retire Ronald McDonald and stop marketing to children.
But Easterbrook defended the company’s use of the red-headed clown, who he noted recently got a new outfit that makes him feel “trendier.”
“With regards to Ronald, Ronald’s here to stay,” Easterbrook said.
Shareholders also approved a pro- posal to give investors access to the director nomination process. The UAW Retiree Medical Benefits Trust, which filed the proposal, had said the costs to put forward nominees for board seats could be “prohibitive” under the current system.
Institutional Investor Services and Glass Lewis, two proxy advisory firms, had backed the proposal.
McDonald’s had opposed the proposal, which it said could enable shareholders with “special interests” to nominate directors and “introduce a potentially expensive and destabilizing dynamic” into its board election process.
Becca Hary, a McDonald’s spokeswoman, said the company would evaluate the advisory vote “and the board will consider it to determine what’s appropriate.”