Meet Neelesh Misra, the Garrison Keillor of India
NEW DELHI— Every weeknight, millions of Indians tune their radios to the mellifluous voice of Neelesh Misra spinning tales of a vanishing way of life in a fictional Indian town.
He calls it Yaad Sheher, or Memory Town, a place on the cusp of change where people are leaving behind extended families and backyards with tamarind trees for boxy, new city apartments.
As India’s rapid urbanization pushes people from small towns and villages in search of new jobs and opportunities, centuries-old family rituals are rapidly fading. Misra’s daily show, called The Idiot Box of Memories, is helping to keep the nation’s dying storytelling tradition alive, while easing the path between growing aspirations for the new and nostalgia for the old life many have left behind.
More than 42 million listeners — 14 times the audience of A Prairie Home Companion — tune in to hear Misra’s hugely popular tales, which has earned him the endearing moniker “the Pied Piper of Indian radio.” Cab drivers instantly recognize his voice, and fans have told him that they circle the block in their cars just to hear how a story ends.
Misra, a 42-year-old Bollywood songwriter and an editor of a rural newspaper, is Indian radio’s Garrison Keillor. And Memory Town is his Lake Wobegon.
“There was a time when the elders in our families used to tell stories to children. But we are all leading very busy and insulated lives now. Even the grandparents are busy with their cellphones, and sharing jokes on WhatsApp,” Misra said in an interview. “We are using radio to revive the rich tradition of oral storytelling and scrape the dust off our urban lives.”
The radio program, which began in 2010 with just 33,000 listeners, is now in its fourth season and runs for a little over an hour, with 14 minutes of storytelling interspersed with eight Bollywood songs. The show airs on commercial stations in 45 cities, 1,200 towns and 50,000 villages.
Behind the microphone, Misra narrates what he calls India’s “everyday stories,” about the aspirations of Indian youth, the building of a new highway, a son confronting his corrupt father, a husband learning to cook, and a new bride adjusting to an arranged marriage with a stranger.
“Neelesh Misra is like a cult figure now,” said Ashwin Padmanabhan, executive vice president of Reliance Broadcast Network, which runs the Big FM station. “Our listeners feel these are stories about real people around them from their very own neighbourhoods.”
“Your stories are like my maa’s story, which she used to tell me in my childhood,” one listener wrote to Misra last month.
In India, “leaving home” is a universal theme of the country’s narrative these days, as universal as love, Misra said.
“The protagonists in his stories are often from some other place. There is a lot of mixing up of people in our cities now,” said Padmanabhan.
One of his most popular stories is called “Diwali ki raat” (or “The Night of Diwali Festival”), a tale of a busy jet-setting executive who has to spend the night of the festival holiday away from his parents’ home because he has to make a PowerPoint presentation to an American company via video conference call.
Afew months ago, Misra asked listeners to contribute to the climax of his stories. Soon, listeners began calling in to offer their own.
Now, Misra has begun to crowdsource stories from listeners by mentoring writers’ clubs in cities and shepherding thousands of their stories before reading them on air.
At a recent gathering of writers in Delhi, some read aloud to him: stories about a mother’s old school uniform, children climbing mango trees, crowded train journeys and yearning for the perfect pair of gold earrings.
“He does not allow any mention of cigarettes, alcohol or anything gloomy or macabre; nothing that will leave a bad taste in the listeners’ minds,” said Shabnam Gupta, who has contributed 10 stories in the past year for the program.
Although poignant, the stories in Memory Town almost always end on a positive note. And that is deliberate.
“We are not documenting the real India here,” Misra said. “In our stories, the bad guy will never get away free. I make sure that people are not left feeling defeated.”