Toronto Star

Unexpected profit lifts Abercrombi­e & Fitch

Quarterly sales beat forecasts as shares see 9.5-per-cent advance, largest daily gain in three months

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Abercrombi­e & Fitch Co. shares saw their biggest jump in three months after the teen-clothing chain posted a surprise profit, fuelling optimism that it can recover from years of slumping sales.

Excluding certain items, earnings amounted to 12 cents (U.S.) a share in the second quarter, the New Albany, Ohiobased company said in a statement Wednesday. Analysts had estimated a loss of four cents on average, according to data compiled by Bloomberg.

Abercrombi­e has been retooling its business since longtime chief executive officer Michael Jeffries stepped down in December. Though it still doesn’t have a permanent leader, the company has revamped its stores and product line in a bid to reconnect with teen shoppers. That appears to be paying off. Its sales performanc­e was better than predicted last quarter, especially at its Hollister chain.

“We’re still in the early stages of the turnaround of this company, but positive developmen­ts such as we reported are reassuring to investors that we know what we’re doing and we’re on a sustainabl­e path,” executive chairman Arthur Martinez said in a phone interview. “There’s nothing unimportan­t in these results.”

The stock rose 9.5 per cent to $18.91 in New York, its biggest one-day gain since May 28. The rally followed a 40-per-cent decline for the shares this year.

Abercrombi­e’s comparable-store sales — a closely watched measure of retail performanc­e — still fell year-over-year last quarter, but not as sharply as expected. They declined 4 per cent in the period, better than the 6-per-cent decrease predicted by analysts, according to Consensus Metrix. The company’s Hollister chain fell just 1 per cent by that measure. That beat an estimated 4.7-per-cent drop.

Abercrombi­e has been searching for a new leader for almost nine months, but it’s not in a rush. The board will appoint a CEO “in due time,” Martinez said on a conference call.

“In terms of consumer sentiment, the hill to climb for Abercrombi­e is a littler steeper.” ARTHUR MARTINEZ ABERCROMBI­E & FITCH CO. EXECUTIVE CHAIRMAN

At the company’s flagship brand, the retailer is making adjustment­s to prices, store esthetics and product assortment, Abercrombi­e brand president Christos Angelides said on the call. While the chain saw improvemen­ts in its women’s business last quarter, the men’s side hasn’t improved at the same rate, he said. It’s also lagging behind the Hollister chain, which targets younger shoppers.

“In terms of consumer sentiment, the hill to climb for Abercrombi­e is a little steeper,” Martinez said in the interview. “That’s what we’re exploring on the position of branding — how do we articulate a persona for the Abercrombi­e brand that leaves all that baggage behind?”

 ?? JUSTIN SULLIVAN/GETTY IMAGES ?? Abercrombi­e’s comparable-store sales, a closely watched measure of retail performanc­e, still fell year-over-year last quarter, but not as sharply as expected.
JUSTIN SULLIVAN/GETTY IMAGES Abercrombi­e’s comparable-store sales, a closely watched measure of retail performanc­e, still fell year-over-year last quarter, but not as sharply as expected.

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