Tim Leiweke: Timeline of outgoing Maple Leaf Sports and Entertainment CEO’s tenure in Toronto
April 26, 2013: MLSE hires Tim Leiweke as president and CEO. In his run at Los Angeles-based AEG, Leiweke had built a reputation as a visionary, a big-picture thinker and skilled leader.
July 2013: Leiweke officially takes over and quickly wins fans and foes with his outspoken confidence. He strips Maple Leafs offices of references to past glory, but is so sure of a future Stanley Cup he says he has already mapped the parade route.
September 2013: MLSE announces a broad new partnership with the Canadian Tire group of companies. It’s the first new corporate deal of Leiweke’s tenure and he uses it to signal his hope to turn the Leafs into a Yankees-type world-wide brand.
October 2013: Hip-hop star Drake joins the Raptors as a “global ambassador,” and helps MLSE announce Toronto will host the 2016 NBA All-Star game. The moves are seen as more evidence of Leiweke’s global vision for the MLSE franchise.
June 2014: A year after arriving, Leiweke announces he’ll leave his post after 12 more months. The company spins the development as something Leiweke had always planned, though the litany of unfinished project hinted otherwise.
May 2015: The Argos announce they’ll play the 2016 season at BMO Field and Leiweke, who had kept a low profile for months, appears at the news conference to assure media that CFL games won’t damage the soccer playing surface.
June 2015: Leiweke agrees to stay at MLSE as the interim president why the search for a replacement continues.
Oct. 20: News reports indicate Leiweke is set to take a job in Miami helping retired soccer star David Beckham bid for an MLS expansion team. Leiweke acknowledges the job is a post-MLSE option.
Oct. 29: MLSE announces the hiring of Michael Friisdahl as its new president and CEO. He starts the job in December. Morgan Campbell