Toronto Star

You can’t put a price on Christmas

But if you could it’d be five bucks,

- DAVID BATEMAN STAFF REPORTER

The Toronto Christmas Market in the Distillery District will begin charging $5 for admission on weekends this year in an effort to curb the massive crowds that hampered visi- tors’ enjoyment in 2014.

Net profits from ticket sales will be distribute­d between the Toronto Star Santa Claus Fund, Daily Bread Food Bank, and internatio­nal aid agency Plan Canada. Proceeds may also be used to invest in the market’s infrastruc­ture.

“The Toronto Christmas market became a victim of its own success in 2014, with close to half a million visi- tors attending the festival over its 21-day duration,” said Matthew Rosenblatt, executive producer of the market. “The mission of the event is to create an unforgetta­ble experience filled with magic and romance, and we cannot deliver on that goal if visitors cannot walk around freely and unencumber­ed.”

The market hopes to “bring back the magic and romance that was sometimes lost” by encouragin­g more people to visit Tuesday through Friday, when entry is free. The shops will remain open on Mondays, although the market itself will be closed. The sixth annual not-forprofit festival in the Distillery District will last seven days longer than last year. Beginning on Nov. 20, it runs until Dec. 20.

A 50-foot white spruce tree will be decorated with 18,000 lights in time for the opening ceremony on Nov. 20 at 6:05 p.m.

Activities taking place at this year’s event include Santa’s house, a snowman sculpture exhibit, a caroling challenge and more.

Full lists of the musical acts, beer gardens and vendors appearing at the market this year are available online.

 ?? RICHARD LAUTENS/TORONTO STAR FILE PHOTO ?? The weekend admission fee is meant to curb the huge crowds that put a damper on visitor enjoyment last year. The 50-foot tree will be ready with 18,000 lights for the opening on Nov. 20.
RICHARD LAUTENS/TORONTO STAR FILE PHOTO The weekend admission fee is meant to curb the huge crowds that put a damper on visitor enjoyment last year. The 50-foot tree will be ready with 18,000 lights for the opening on Nov. 20.

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