> MENUS EXPAND FOR CUSTOMERS’ GROWING A.M. APPETITE

McDonald’s

The second-biggest fast-food chain after Tim Hortons just launched two new breakfast McWraps, rounding out the country’s largest breakfast menu at 17 items. One has kale and feta rather than meat and has 400 calories. The other has sausage and a hash brown in it and clocks in at 710 calories. The chain says it’s not going to offer an all-day breakfast in Canada as it now does in the U.S.

Tim Hortons

Tims says the launch of its grilled breakfast wraps helped boost thirdquarter profit for parent company Restaurant Brands International. The wrap with sausage has 500 calories, and the one with bacon has 470 calories. Since then, in a seemingly endless line of new offerings since Tims was gobbled up by Burger King last year, the Canadian giant added a cheddar biscuit steak and egg to its morning menu. Breakfast is available till noon everyday.

Starbucks

The only brand in the bunch that boasts all-day breakfast. It has seven breakfast sandwiches and is aggressively pursuing the morning caffeine crowd with their portable eats, plus the lunch crowd with new salad bowls and the holiday turkeystuffing Panini. The Seattle-based coffee behemoth is also the only quick-service restaurant chain to offer a mobile order and pay app in Canada, which the industry is watching very closely.

A&W

Canada’s second-largest hamburger restaurant chain was the first to advertise that its eggs are from hens raised on vegetarian diets, minus animal byproducts, and that their eggs are from Canadian farms, fresh-cracked for all breakfasts and cooked to order for plated breakfasts using real plates and cutlery. The Bacon N’Egger sandwich clocks in at 400 calories while the Sausage N’Egger has 570 calories.