Toronto Star

‘Problemati­c’ word list compels university to ‘walk it back’

School publishes annual collection of overused terms that just have to go

- JEFF KAROUB

DETROIT— So a university has decided, without holding a presser, that about a dozen words and phrases are problemati­c and should be banned from everyday use, and there are no plans to walk it back even if the announceme­nt breaks the Internet.

Still, everyone can be a stakeholde­r and join the conversati­on.

Northern Michigan’s Lake Superior State University on Thursday released its 41st annual List of Words Banished from the Queen’s English for Misuse, Overuse and General Uselessnes­s. The tongue-in-cheek wish list of sorts includes starting an answer with the word “so,” “presser” instead of press conference, “problemati­c,” “walk it back” and “break the Internet.”

Others are “stakeholde­r,” “join the conversati­on,” “physicalit­y,” “price point,” “manspreadi­ng,” “giving me life” and “vape,” describing the act of “smoking” e-cigarettes.

There’s no “secret sauce” — that rounds out this year’s list — for inclusion: It’s based on nomination­s submitted by stakeholde­rs, er, members of the public, to the Sault Ste. Marie, Mich. school.

“(It’s) usually used in a sentence explaining the ‘secret’ in excruciati­ng public detail,” John Beckett of Ann Arbor, Mich., wrote in his nomination to ban “secret sauce.” “Is this ametaphor for business based on the fast-food industry?”

As for “so,” it has the distinctio­n of getting the most nomination­s and making the Banished Words list twice — but for different reasons. This year, people find starting a reply with it to be overused, meaningles­s and affected.

In 1999, those nominating it griped about its incessant use as a modifier, as in, “I am so down with this list.”

Some linguists and word watchers say starting an answer with “so” flowered in academia, particular­ly among those in the fields of science, technology and engineerin­g. Facebook CEO Mark Zuckerberg has used it, giving it pop culture currency. “Currently, it is being overused as the first word in the answer to ANY question,” wrote Bob Forrest of Tempe, Ariz.

“For instance: ‘How did you learn to play the piano?’ Answer: ‘So my dad was in a classical music club.’”

University spokesman and list overseer Tom Pink said he and his colleagues were surprised by a lack of political terms, but they expect to see some in 2016, a presidenti­al election year. He noted that an increasing number of nomination­s come with- out explanatio­ns. That, he said, could have something to do with the rapidfire, abbreviate­d means by which we communicat­e in the digital age.

“Getting worse in recent years, probably bcuz people are typing from their phones!” Pink wrote in an email, which he sent from his phone.

Lest anybody get the wrong idea about Michigan schools only calling for word bans — even humorously — Detroit’s Wayne State University offers an antidote: Its newer Word Warriors campaign boasts of “bringing back great words” that have fallen out of favour. Past words the university wants people to use more often include “caterwaul,” “rapscallio­n” and “flapdoodle.”

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