Toronto Star

The downsides of 140-character comedy

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Tweeting a perfect joke comes with potential downsides. Here are a few of the hazards of making people laugh on Twitter: Tweet theft

All of Twitter’s prominent joke artisans have at some point been victimized by plagiarism. Jason Richards’ @Seinfeld20­00 account has been pickpocket­ed by infamous tweet thief @FatJew, among others, though he says it’s happening less often recently. “Maybe because I’m popular enough that people know the original source,” Richards mused.

“And a lot of people call them out, fortunatel­y.” Viral mirage

Many comedians concede they have no idea which of their posts will catch on and a tweet can go viral — especially with a couple of prominent retweets — without necessaril­y attracting new followers. Comics warn not to focus too much on building a following as a sole goal. “I don’t really use Twitter to get retweets or likes or favourites,” said Jermaine Fowler. “I genuinely love talking to people.” Comedic competitio­n Standing out from the funny fray is increasing­ly difficult, with legions of establishe­d comedians, prolific Twitter-only joke writers and, well, regular folks flooding the web with solid material. “Some of the funniest people I follow aren’t even writers or comedians,” said Toronto actor Michael Lake. Save it for the stage

It’s challenge enough to stock a full arsenal of road-ready material when you’re also expected to conjure funny quips for Twitter, so some comics are careful not to give something away free that could be expanded for a set. “When I’m going to tweet out a joke . . . I’ll tweet something that I’ve already done on television,” said Jeremy Hotz. “Then if there’s something I have absolutely no intention of ever doing onstage, I’ll tweet that.” Nick Patch

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