Toronto Star

Drew Barrymore expands brand

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Hollywood actress, director and author Drew Barrymore may soon add a new title to her resume: internatio­nal retailer.

Barrymore launched her Flower brand of affordable cosmetics exclusivel­y at Walmart in 2013. Now she says she’s in talks with retailers overseas to sell the cosmetics in such places as China, South America, Australia and the United Kingdom. She’ll also be launching her own ecommerce business later this year.

Barrymore told The Associated Press earlier this week she wants to expand into clothing, though it’s unlikely it will be with Walmart, even though she said she will always give the discounter “first right of refusal.”

Barrymore didn’t want to use her name for the brand, saying she’s aware of the perils of a slapping celebrity name on a product.

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