UP-AND-COMERS LOOKING FOR A PIECE OF THE ACTION

Michi Describes itself as a pioneer of change in women’s sportswear, with styles that include mesh inserts, multi-strap bras and cut-outs. Although it was launched in New York in 2010, founder Michelle Watson brought the brand to Toronto in search of better manufacturing. It’s sold online, in specialty stores and at select retailers, including Neiman Marcus and Harrods. Lucas Hugh Founded in 2010 by former swimwear designer Anjhe Mules, this London label describes its products as luxury athletic wear for women who want high-fashion style and technical performance. According to the website, Lucas Hugh garments are tested with sports professionals to ensure they meet high performance standards. Bandier Launched in 2014 by a former music executive, Bandier sells a selection of athletic brands, including Under Armour and Nike, but also emerging labels such as Heroine Sport by designer Nima Taherzadeh, focused on high-fashion sensibility with a sporty attitude. Outdoor Voices While other luxury brands are focused on high fashion, Outdoor Voices is more low-key, with a stated aim of making quality technical apparel for recreation. “We celebrate approaching activity with moderation, humour and delight,” it states on its website. The laid-back brand has offices in New York City and Austin, Texas.