New Rolls-Royce revving up for future of luxury and design
The BMW Group unveils ‘pure vision’ concept model to mark 100th anniversary
Ultraluxury car brand Rolls-Royce unveiled an extreme, futuristic concept car Thursday that’s billed as its “first-ever pure vision vehicle.”
The wild Rolls-Royce Vision Next 100 made its splashy debut at London’s Roundhouse arts venue. It boasts a dazzling design, including 28-inch wheels and a silky wool sofa in the interior.
The Vision Next 100 also has advanced technological features, such as total selfdriving capability.
This car is just about as concept as concept vehicles get — and there’s a dash of the absurd, to be sure.
But some elements of some of the car’s features could eventually be integrated into a production car.
Rolls-Royce is part of the BMW Group, which unveiled the Vision Next 100 as part of its ongoing 100th-anniversary celebration.
The car is “code-named” 103EX, RollsRoyce said.
Rolls-Royce acknowledged that the immense 12-cylinder engines that have powered its huge cars in recent years are “most unlikely to exist in the future.”
So, adding a dose of mystery, Rolls add- ed, “one can only surmise how this RollsRoyce will be powered.” But it did say the Vision Next 100 generates zero emissions.
The Rolls-Royce Vision Next 100 boasts a dazzling design, self-driving capability and 28-inch wheels
Features include: Artificial intelligence making the extreme-luxury car fully self-driving (steer ing wheels not welcome here) and creating a virtual assistant that will provide recommendations on destinations and scheduling.
Organic light-emitting diode (OLED) touchscreen, Macassar wood panelling, deep-pile ivory wool carpet and a silky wool sofa make for comfortable seating inside.
A 5.9-metre by 1.58-metre body, equalling the same dimensions as the extended wheelbase edition of the Rolls-Royce Phantom.
Polished metal, the famous RollsRoyce Parthenon grille with Double-R badge.
Luggage compartment near the front wheels.
There was no price listed for this vehicle. As a concept, the Vision Next 100 is not for sale — and for those who may not be enamoured with its looks, that’s probably a good thing.