Toronto Star

Canadians tell America it’s great

- PETER EDWARDS STAFF REPORTER

And now for something completely Canadian.

A Toronto-based creative agency called the Garden Collective has started up an online campaign to boost American self-esteem in the midst of a vicious presidenti­al campaign.

The campaign, called #TellAmer-icaItsGrea­t, has been trending on Twitter since it launched on Thursday, with more than 100,000 shares. An accompanyi­ng video had more than 180,000 views on YouTube.

The title is a play on Republican presidenti­al candidate Donald Trump’s campaign slogan, “Make America great again.”

According to the Garden’s blog, the digital pep talk is meant as a balm to the “pretty scary realities” and “tremendous amount of negativity” exposed by the election.

The campaign notes that America has contribute­d to the world in music, movies, sports, science, technology, space travel, medicine, food, culture, shopping and social media.

“We know you’ve got some really big decisions to make,” one peptalker tells Americans in the video.

Another fan tweeted: “America, you gave the world cherry Coke & the internet & the Golden Girls. Don’t let anyone tell you you’re not great.”

The campaign has garnered plenty of retweets and positive feedback. One American from New England gushes: “Canada is that best friend who comes over on the worst day of your life to remind you why life’s still worth living. #TellAmeric­aIts-Great.”

However, Adweek hints that perhaps Canadians are a tad nervous about a flood of Americans coming north: “It is almost as if Canada, is now soothingly whispering to U.S. citizens, ‘No, no, really . . . if you elect an orange monster to your highest office, you really don’t need to flee to Canada . . . No, no, just stay in America . . . It really is great there.’ ”

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