North America’s most loved
Owners give these cars a big thumbs-up
Automotive enthusiasts love their cars, but which cars are more loved than others?
Strategic Vision has released its 2016 Customer Love Index (CLI), which measures the amount of love that buyers feel toward their new vehicle. To calculate CLI, Strategic Vision looks at five measurements: Total Quality Impact, Total Value Index, Vehicle Emotional Delivery, Overall Feelings and Advocacy.
It compiles data from more than 120 different aspects of the ownership experience on a scale that ranges from 1 (I Hate It) to 7 (I Love It) with 4 (Satisfactory) at the middle of the scale.
This year, Subaru and BMW went home with five Most Loved Vehicle Awards, tying for the most awarded to a single brand. Check out the most-loved cars in their respective categories below.
Best Model — Tesla Model S
With a score of 652, the Tesla Model S ran away from the competition as the most-loved car on the list.
It probably doesn’t come as a surprise considering Tesla owners are quite vocal about how great their cars are. Micro Car — Smart Fortwo Coupe In the Micro Car category, the Smart Fortwo Coupe takes home the win with a score of 388.
To be fair, it doesn’t have a lot of competition. Small Car — Honda Civic Coupe The new Honda Civic Coupe is capturing plenty of love from the media as well as its owners. With a score of 461, it’s the most loved small car on the list. Small Multi-Function Car — Scion iM The Scion brand may no longer exist and the iM might have felt like a final attempt at reviving the brand, but its owners are in love with their car. Strategic Vision classifies the Scion iM as a small multi-function car. The iM scored 438. Small Alternative Powertrain Car — Ford C-Max Energi Taking home the win in the Small Alternative Powertrain Car category is the Ford C-Max Energi with a score of 485. Mid-Size Car — Subaru WRX For generations, Subaru WRX owners have loved their cars, helping create one of the most passionate communities in the automotive industry. It’s almost no surprise that the sports sedan is the most loved mid-size car with a score of 463. Mid-Size Multi-Function Car — Subaru Outback It’s not just the WRX winning hearts, as the Subaru Outback also took home the Mid-Size Multi-Function Car category with a score of 386. Mid-Size Alternative Powertrain Car — Chevrolet Volt There’s not a whole lot of competitors in the segment just yet, but Mid-Size Alternative Powertrain Car owners love their Chevrolet Volt. The plug-in hybrid scored 428. Full-Size Car — Dodge Charger This might be surprising to some, but the most loved Full-Size Car on the list is the Dodge Charger, scoring 489 in this year’s index. Near-Luxury Car — BMW 3 Series There’s a reason the BMW 3 Series is one of the most successful luxury sedans of all time. BMW 3 Series is most loved in the Near-Luxury Car category with a score of 510. Near-Luxury Alternative Powertrain Car — Lincoln MKZ Hybrid The Near-Luxury Alternative Powertrain Car segment is likely one of the smallest and for now, the Lincoln MKZ Hybrid is the one to beat thanks to a score of 511. Luxury Car — Mercedes-Benz S-Class Sedan Mercedes-Benz’s flagship sedan garners plenty of awards throughout the year and this is just another one for the manufacturer to add to its trophy case. With a score of 574, the S-Class sedan is the most loved Luxury Car on the list. Luxury Multi-Function Car — Volvo XC70 In the Luxury Multi-Function Car category, the Volvo XC70 is most loved with a score of 415. Specialty Coupe — Dodge Challenger The most loved Specialty Coupe in America is the Dodge Challenger, which might come as a surprise to some. But with a score of 567, it deserves the award. Premium Coupe — Chevrolet Corvette One of the least surprising cars on the list is the Chevrolet Corvette, taking home top honours in the Premium Coupe category with a score of 582. Standard Convertible — Ford Mustang Convertible When it comes to Standard Convertibles, no car is more loved than the droptop Ford Mustang.
The convertible sports car scored 517 in this year’s index. Premium Convertible/Roadster — Audi A5 Cabriolet Rounding off this year’s most-loved winners is the Audi A5 Cabriolet, which scored 516 and took home the Premium Convertible/Roadster category.