Toronto Star

Espressos and lattes all at the touch of a button.

- Jessica Pollock Starbucks Enthusiast

Irecently came to the realizatio­n that during my teen years, I spent more time in Starbucks coffee shops than anywhere else. During high school, a friend introduced me to Starbucks® Vanilla Bean Frappuccin­o blended beverages.It was heaven and because I looked for any excuse to order one, Starbucks became my go-to study spot over the library. During university, I continued this tradition, often sitting all day in my local Starbucks, cramming for exams, writing essays, and texting with friends. The background noise of customers coming in and out of the store, and the amazing culture largely created by my friendly baristas kept me alert, engaged, and focused. The only difference was my drink of choice. After discoverin­g espresso, there was nothing standing in the way between me and my beloved lattes and macchiatos. Once I graduated and jumped right into a fulltime job, I was worried that my cherished Starbucks experience would come to a sudden end. Thankfully, I quickly learned that the Starbucks Rewards loyalty program — which I signed up for in 2008 — would keep me connected as I started mycareer.

Be endlessly rewarded

With Starbucks Rewards, I am constantly earning free food and drinks. As a member, almost anything that I buy in store or online earns me two stars for every $1 spent using my Starbucks app or registered card. The membership itself is free and anyone 13 or over can sign up. My latest drink of choice is a non-fat extra foam caramel macchiato which tastes even better on a cold winter’s day knowing I was gifted it free of charge. Other perks include a free reward on my birthday, free in-store refills on select beverages, as well as exclusive member events and personaliz­ed offers. Just the other day I received 100 bonus stars for completing a personaliz­ed challenge that appeared on my app.

Why carry a wallet?

Since I started working full time, my days start bright and early, and I keep the same Monday to Friday schedule. Every morning, I wake up at 6 AM and leave my house by 7 AM to commute from my place in Thornhill to my office in downtown Toronto, where I begin my day around 8 AM. I’m constantly searching for ways to make my mornings go more smoothly, Starbucks’ Mobile Order & Pay has allowed me to simplify when every minute counts! Even on days I am running late to work, I feel confident that I can make my early meetings on time with coffee in hand. Using Mobile Order & Pay is one of the fastest and easiest ways for me to order and pay ahead, and then skip the line when I pick up my order and go. Somehow I never forget my phone, but constantly manage to forget my wallet after swapping bags. Luckily a forgotten wallet doesn’t keep me from my morning coffee or breakfast sandwich because as long as I’ve got my phone, I can zip in and grab my order. I love that the app makes ordering so easy. It has allowed me to store my favourite Starbucks stores and items under my profile. Because of this, I can easily pick up my mobile order at the King and Sherbourne location during the week, which is near my office, or opt for my go-to Thornhill location on weekends. Though my drink of choice may change over time and my local Starbucks store may vary, what won’t fade away is my passion for coffee coupled with mylove of the Starbucks experience, especially the relationsh­ip I have with all my favourite baristas. Even when I am just running in to grab my coffee, they make time to have a quick chat and put a smile on my face.As time goes on, my Starbucks experience will endure, largely due to the Starbucks Rewards program. I will tell anyone who will listen to join the loyalty program and see their rewards unfold.

For more informatio­n about Starbucks Rewards program restrictio­ns, see starbucks.ca/terms.

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