Role model geared for girls merges into Cars franchise
Filmmakers opted for female-empowerment angle instead of ‘glass-ceiling story’
After years of being a movie series geared toward boys, Pixar’s Cars franchise finally has a wonder woman with some drive.
With the addition of Cruz Ramirez (voiced by Cristela Alonzo), the animation studio is shifting gears to appeal more broadly with Cars 3.
“Girls want to see someone who looks like them, doing the thing they’re interested in,” director Brian Fee says. “I have two daughters, 8 and 11, and I’m seeing the world through their eyes. I didn’t want this movie to not be for them.”
Cruz is a young trainer hired to whip Lightning McQueen (Owen Wilson) back into racing shape, call- ing the older vehicle her “senior project.”
But as the two run through driving drills on a sandy beach and survive an insane demolition derby, Cruz reveals to Lightning that she, too, has dreams of being a racer.
“They learn from each other,” Alonzo says. “We don’t point out that she’s female or a Latina car. We base everything she does on how well she does the work, and that’s a very simple thing to teach kids: If you like something and you really want to do it, if you work hard you can accomplish it.”
Disney/Pixar animation chief John Lasseter acknowledges that filmmakers didn’t want Cars 3 to be “a glass-ceiling story (where) they want to do it but the world prevented them from doing it.” Instead, Pixar went for the female-empowerment angle, which Alonzo appreciated.
In early versions of the script, Cruz was male before filmmakers started “looking for ways to make it richer and have the movie say something more,” Fee says. After Alonzo was cast, they began pulling from the actress’ life growing up in the Texas border town of San Juan and wanting to be a standup comedian.
Cruz gives a speech about being told to dream small, and it comes directly from Alonzo’s childhood: “My family always taught me to be present and not think too far ahead,” she says.
It’s not all instant girl power, though. Cruz has long questioned her ability to be a real racer, and Alonzo “knows what it’s like to not have the confidence,” she says. Yet Cruz’s dream becomes more of a reality when she starts beating Lightning in practice. “Even when she has doubts about certain parts of her life, she knows she’s very good at other parts of her life,” Alonzo adds.