Toronto Star

Elvis Presley still an icon 40 years after his death

How ‘The King’ irrevocabl­y changed the sound and look of music, popular culture

- GEORGE VARGA THE SAN DIEGO UNION-TRIBUNE

Icon? Thief? Sex symbol? Menace to society? Hero? Drug addict? The King?

There is only one Elvis Presley, but there are also many Elvis Presleys.

No, that’s not an existentia­l riddle about the hip-swiveling, lip-curling singer who irrevocabl­y changed the sound and look of contempora­ry music and, with it, popular culture in the 1950s and beyond.

Nor is it a reference to the estimated 35,000 Elvis impersonat­ors still active around the world today, 40 years after the intensely charismati­c singer hailed as “The King” permanentl­y left the building on Aug. 16, 1977. He died from a drugfuelle­d heart attack in Memphis in his famed Graceland mansion, which still draws 600,000 visitors a year (second in the U.S. to the White House).

Only 42, Elvis reportedly weighed 350 pounds at the time of his death — 187 pounds more than when he was 32. He tested positive in his autopsy for 10 different prescripti­on medication­s, including 10 times his prescribed amount of codeine.

Yet, while he died far too young, Elvis had seemingly lived several lifetimes in just over four decades.

He was a sometimes scorned high school student, an impoverish­ed Memphis truck driver, an aspiring singer, a wealthy pop music super- star, a sergeant in the U.S. army, a smoulderin­g sex symbol, a movie idol, a middle-of-the-road Las Vegas showroom staple, a bloated, drugaddled victim of fame and more.

Most significan­t of all. Elvis was the proto-rock star, an inadverten­t revolution­ary and a game-changing cultural phenomenon, whose impact extends from the Beatles and U2 singer Bono to Bruno Mars and beyond.

“He is about as iconic as anyone in American music gets,” John Oates of Hall & Oates said.

“When Elvis came on the scene it was like an unbridled and untamed beast had arrived,” Paul Stanley of Kiss said.

“There was a sexuality, a danger and a joy in what he was doing that was the sign of a phenomenon. You see early footage of him, shimmying across the stage and playing for these screaming crowds; he was that generation’s template for everything that came after him and everyone copied that template.”

Indeed, no other solo singing star — not Bing Crosby, Frank Sinatra, Michael Jackson, Madonna or Beyoncé — has matched Elvis. His influence and example helped pave the way — directly or indirectly — for the Beatles, Bob Dylan and countless others. “There were other American greats, but it was Elvis we talked about,” former Beatles drummer Pete Best said. “The effect he had on all the members of the Beatles showed, from our repertoire to the way we played the music and handled ourselves onstage.”

Ringo Starr, who replaced Best in the Beatles, echoed his fellow drummer’s enthusiasm.

“Elvis turned my head around,” Starr said. “Frankie Laine, who I liked (in the early 1950s) was like my dad; everyone you listened to was like your dad, until Elvis came out.”

Similar sentiments are voiced by such disparate artists as American Idol winner David Cook, neo-R&B vocal star Maxwell, Idol alum Haley Reinhart and multiple- Grammy Award winner k.d. lang.

“I think Elvis changed the dialogue, and maybe the morality, of the entire country. The cultural impact he had can’t be overrated,” Cook said.

“There’s not too much to not like about Elvis, other than the fact that he was friends with (President) Nixon,” said Canadian star lang, who paid tribute to Elvis with the cover photo for her 2006 album, Reinter-nation. “Everything he did from the beginning of his career up to his 1968 comeback (TV) special, where he wore the black leather jumpsuit, is pretty untouchabl­e.”

The late John Lennon put it more bluntly. “Before Elvis,” he once famously said, “there was nothing.”

In fact, there was much before Elvis — and many who inspired him profoundly from the worlds of blues, gospel and R&B.

They included a wealth of gifted but obscure African-American musicians and songwriter­s who created rock ’n’ roll and paved the way for Elvis and many more.

At a time when much of the U.S. was still segregated, Presley frequented black nightclubs in Memphis to absorb and study the music of Ike Turner, Jackie Wilson, Little Junior Parker, Matt “Guitar” Murphy and others.

The sizzling sensuality of their songs and performanc­es was a major inspiratio­n for him.

His first commercial­ly released recording was his reverent 1954 version of bluesman Arthur “Big Boy” Crudup’s “That’s Alright Mama.”

Three of Elvis’s landmark early recordings — “All Shook Up,” “Don’t Be Cruel” and “Return to Sender” — were written by Otis Blackwell. Sadly, Blackwell’s own singing career never ignited, despite the fact that Presley’s recordings were almost identical to how Blackwell sang them on his demonstrat­ion recordings.

Yet, while Elvis may have been a far more adept musical synthesist than an actual innovator, the power, range and emotional depth of his singing — onstage and on record — were undeniable. Ditto his ability to transcend even so-so songs through the sheer force of his musical skills and personalit­y.

“Elvis was a great, great performer,” San Diego-born avant-garde vocal wizard Diamanda Galas said. “Even at the start of his Las Vegas decline, he was phenomenal. It was sad to see a talent like that go away.”

U2’s Bono has at times emulated both the singing and bigger-than-life stage persona of Elvis. U2’s acclaimed 1984 album, The Unforgetta­ble Fire, includes “Elvis Presley and America,” a song reportedly inspired by Albert Goldman’s controvers­ial 1981 biography Elvis.

“Even at the height of his middleof-the-road terror period, at his most hamburger-esque, Elvis could stop the traffic, and not just give them a speeding ticket,” Bono said. “His voice, when he wanted to connect — even in Las Vegas, when he was forgetting the words — that was opera. And it was living opera.”

At first, Presley’s real-life story was as triumphant as the second act of Verdi’s Aida. But, like Aida’s harrowing final act, he was destined for doom.

His decline was artistic, physical and spiritual. The superstar who once had it all became a victim of his own success.

 ?? THE ASSOCIATED PRESS FILE PHOTO ?? After Elvis Presley died from a drug-fuelled heart attack in Memphis on Aug. 16, 1977, he left a legacy incomparab­le to any other solo singing star.
THE ASSOCIATED PRESS FILE PHOTO After Elvis Presley died from a drug-fuelled heart attack in Memphis on Aug. 16, 1977, he left a legacy incomparab­le to any other solo singing star.

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