Toronto Star

Rate hikes hit millennial spending

Survey results suggest higher borrowing costs already curbing demand

- CHRIS FOURNIER BLOOMBERG

More than half of Canadians under 35 years old said they are spending less because of recent interest-rate increases, according to a survey by Nanos Research.

Some 30 per cent of respondent­s in that bracket report higher rates are having a negative impact on their personal spending, with another 23 per cent saying the effect is somewhat negative. Among respondent­s of all ages, 41 per cent reported at least a somewhat negative effect from higher rates. Nanos conducted the polling on behalf of Bloomberg between April 28 and May 4.

The survey suggests that higher borrowing costs are already beginning to curb demand in the economy. It also underscore­s how the impacts will reverberat­e well beyond real estate as households offset rising interest payments by cutting back on other things. A slowdown in consumer spending is the primary reason why most economists are anticipati­ng the economy is poised to drop off in coming years.

“Research suggests that age is a significan­t determinan­t of the possible impact of rate hikes on the personal spending of Canadians,” said Nik Nanos, chairperso­n at Nanos Re- search. “The spending of younger Canadians, under 35 years of age, will likely be squeezed the most.”

The situation is particular­ly acute for younger Canadians borrowing to buy into a housing market that has seen prices double in cities such as Vancouver and Toronto over the past decade. Because households have amassed record levels of debt during the recent period of extremely low borrowing costs, the Bank of Canada predicts the economy is as much as 50 per cent more sensitive than before to rate hikes. Canada’s central bank has raised borrowing costs three times since July, and investors are anticipati­ng two more increases later this year.

Close to one in 10 of the respondent­s say rate increases are having a positive effect on personal spending, while 47 per cent report no impact. Of those between 35 and 54 years old, 41 per cent report higher rates are having a negative effect. Those over the age of 55 report the least negative effects, with about one-third saying higher rates harmed personal spending. Quebec had the highest share of negative responses, at 47.9 per cent. Ontario had the lowest, at 33.5 per cent. Women, at 42.9 per cent, were more negatively affected than men at 39.8 per cent.

The results of the hybrid telephone and online survey of 1,000 Canadians at least 18 years old are accurate to within 3.1 percentage points, 19 times out of 20.

“The spending of younger Canadians, under 35 years of age, will likely be squeezed the most.” NIK NANOS NANOS RESEARCH

 ?? NICOLAS ASFOURI/AFP/GETTY IMAGES ?? Slowed consumer spending is the main reason most economists anticipate the economy is poised to drop off soon.
NICOLAS ASFOURI/AFP/GETTY IMAGES Slowed consumer spending is the main reason most economists anticipate the economy is poised to drop off soon.

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