Toronto Star

What is the best rewards credit card for you?

- IAN BICKIS

CALGARY— Credit card rewards can deliver great payoffs, but sifting through the points systems, introducto­ry offers, shifting loyalty programs and fine print can make deciding what to put in your wallet a daunting task.

Fortunatel­y, you can at least narrow down the options in a few steps, said Janine White, vice-president of marketplac­es at RateSuperm­arket.ca. The first step is an honest assessment of whether you’re having trouble paying off your bill every month, since cardholder­s who carry a balance should skip the rewards cards and find a low-interest option.

If you’ve got a handle on your finances, a good next step is to decide if you want a pointsbase­d card or straight cashback. More and more people are choosing the simplicity of cashback, said Mary-Anne Huestis, co-owner of financial research firm MarketSens­e Inc.

“Cashback is a pretty transparen­t category. It’s not too difficult to figure out where you’re going to end up based on your spend patterns at the end of the year.”

About 31 per cent of cardholder­s have a cashback card, compared with 13 per cent in 2006, said Huestis, as some customers have found that programs like travel points can be frustratin­g because of extra charges, needing more points than expected or a shortage of available flights.

For those who have become disillusio­ned with travel programs, especially after issues including Air Miles switching their expiry policy and Air Canada cutting ties with Aeroplan, there are an increasing number of competitiv­e cashback cards that can offer similar rewards and insurance coverage to travel cards, said Huestis.

If the hundred dollars or more in annual fees is a worry, major banks also generally offer nofee cards with lower cashback percentage­s.

Customers should also consider how widely cards are accepted, since some merchants don’t accept premium feebased cards, such as American Express.

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