The long history of typing in ALL CAPS
President Donald Trump issued a furious, all-caps challenge to Iranian President Hassan Rouhani.
To understand why President Donald Trump decided at 11:24 p.m. Sunday night to threaten Iranian President Hassan Rouhani in ALL CAPITAL LETTERS, you have to go back to AT LEAST 1880 and the publication of a book titled “The Standard speaker and elocutionist.”
In the preface, author John William Kirton, a writer of fiction and advice books, wrote “that in the Science of Elocution there are rules which must be observed, and laws which must be obeyed, if perfection is to be attained, and success assured.”
The rule that seems to enlighten the Trump ALL CAPS matter appears on page 188 and is titled, “SHOUTING STYLE.” It says: “This will be seldom needed throughout an entire piece, but wherever the words imply calling, or commanding, it will be in keeping with the words to employ it.” Several examples are then cited. One is: “UP DRAWBRIDGE, GROOMS! WHAT, WARDER, HO! LET THE PORTCULLIS FALL.”
It is NOT KNOWN whether the president studied “The Standard speaker and elocutionist” prior to tweeting at ROUHANI but there was really no need, for this style of writing — SHOUTING AT THE READER BY HITTING THE CAPS LOCK BUTTON AND THEN LETTING IT RIP — has been a function of the printed word since before Kirton EVEN PUT IT INTO WORDS.
So literally for centuries, from the days of small pox to Twitter, humans have been using ALL CAPS to try and communicate VERY IMPORTANT points or com- mands in the same way a child might be told, “IF YOU DON’T CLEAN UP YOUR ROOM I AM GOING TO DISPOSE OF THE CONTENTS ON THE FRONT LAWN.” In so doing, they have REALLY ANNOYED people. And there have been consequences. Take, for example, this news item from the New Zealand Herald in 2009:
An Auckland accountant was sacked for sending “confrontational” emails with words in red, in bold and in capital letters. FIRED. Studies also show that writing in ALL CAPS causes readers to retain less information, to skim over the words, and to, in general, become confused because it’s REALLY DIFFICULT to make out the shapes of LETTERS when they are all VERY LARGE.
So why is the headline on this story written in ALL CAPS? Because the caps lock button is unbearably tempting. MERE MORTALS CANNOT KEEP THEIR FINGERS AWAY.