‘Useless Edison’ has light bulb moment
Chinese social media star makes silly inventions like the motorbike toilet
YANG VILLAGE, CHINA— His fans call him “The Useless Edison.” But inventor Geng Shuai doesn’t mind. In fact, he kind of likes it.
“People say my inventions are useless, but I think there are two dimensions to usefulness: practicality and amusement,” said the 30-year-old former welder, who left his job last year to focus full time on making his questionable contraptions, such as a motorbike with its own toilet. “I like doing this. So it’s useful.”
Every country has its toolshed inventors. But China — which gave the world movable type printing, gunpowder and the compass — has spawned a population of tinkerers who display the kind of outsize ambition that has helped the country become a global economic giant.
There’s a surprisingly large subset of farmers and other DIY devotees who have built submarines and light aircraft, various kinds of robotic plows and monster truck tractors.
Geng may now be the bestknown among them — a new kind of social media star whose calling card is his quirkiness.
Standing in his workshop in this tiny village outside Beijing, Geng shows off his inventions. There’s the meat cleaver turned hair comb. And there’s a tennis racket-size watermelon-slicer.
There’s the earthquake-proof noodle bowl that swings in its stand to allow the eater to continue slurping through seismic waves. There are the slippers made from metal nuts.
But Geng is most proud of his hammer bag. It’s a hollow steel mallet with a compartment that slides out of the head. Perfect, he says, for storing your phone, keys and wallet. It has a strap so it can hang over the wearer’s shoulder.
“It’s very fashionable,” he said, with apparent seriousness, modelling his creation. “And if someone tries to steal your bag, you can just throw it at them.”
But Geng is a special kind of Chinese entrepreneur. He does not make money from his inventions. Well, not directly.
He makes a living through inadvertently hilarious videos — filmed with the Chinese beauty filters that make everyone look like an airbrushed star — in which he shows how he makes his inventions and then hams it up for the camera as he demonstrates how to use them.
With smouldering eyes, he combs his messy hair with the meat cleaver. He falls out of the slippers while trying to walk down a country road in them. And he presents a motorbike with a seat that lifts up to reveal a squat toilet. Just turn the throttle to flush. (Luckily the video cuts out before Geng unzips his fly.)
He now has almost two million followers on the video site Kwai, and they give him mobile phone “tips” for his performances — the internet equivalent of a busker getting cash dropped in a hat. His biggest tippers get their names on plaques on the wall in his workshop, which is often the set for his videos. The bigger the tip, the bigger the plaque.
Geng tries to come up with a new invention every week and to make videos two or three times a week. He makes about $150 (U.S.) every time he does a live-streamed broadcast — decent money in a town where five people can have a lavish lunch for a total of $25. He makes enough to support his family — he and his wife have two children — and his brother, who shoots the videos.
“Most people think I’m an entertainer, but I think of myself as an inventor,” he said, naming as his hero the eccentric inventor Nikola Tesla.
Geng attributes his fame to China’s rapid industrialization, which has seen millions of people migrate from rural regions to apartments in the big cities, where they work long days.
“Chinese people love inventions and inventing stuff, but because of economic development, most people don’t have the time to do it,” he said. “That’s why I am popular — they watch me making things because they can’t make things themselves.”
Once, a fan who was living particularly vicariously through Geng’s videos sent him $720. Which is lucky because he wouldn’t make much if he had to rely on sales.
When he first quit “boring” construction work to follow his passion, he started making slingshots out of metal nuts sol- dered together. He offered them for sale on WeChat, the ubiquitous Chinese social media app, for about $10. He sold two or three.
No one wanted his water pipe that supposedly filtered toxins out of cigarettes. But the metal nut cannon, which shoots rubber bands, has been one of his bestsellers. He’s sold four.
Geng’s most popular product is the meat cleaver smartphone case, which he makes to order depending on the customer’s phone. He walks around with a meat cleaver handle sticking out of his own pocket, which he grabs to whip out his phone as needed. He’s sold 10.
But it’s the videos that have catapulted him to success.
“People might not want to buy my inventions, but they like watching my videos,” he said.
For Geng, it’s the online celebrity that is motivating him. After all, before it was only his family and friends who laughed at his inventions. Now he’s got almost two million people laughing at him.