Toronto Star

We Work founder’s riches take a dip as firm’s IPO sours,

Predicted IPO valuation drops $50 billion on creditor worries

- SOPHIE ALEXANDER AND TOM METCALF

Adam Neumann was poised to become one of the world’s richest entreprene­urs.

This year, more than a decade after he launched WeWork, the space-sharing real estate company planned to go public with some bankers privately touting a valuation as high as $65 billion. That would have pegged Neumann’s current 22 per cent stake in the unprofitab­le business at $14 billion, at least on paper, catapultin­g him into the ranks of the world’s 150 richest people. But Neumann, 40, may have to make do with a more modest fortune after a rough run-up to WeWork parent We Co.’s initial public offering that has left creditors questionin­g where the firm will turn next for financing as it continues to burn cash and its bonds tumble. The IPO prospects soured further after the disclosure of unorthodox financial dealings between Neumann and the company, including personal loans, real estate leases and stock sales.

Regulatory filings show that early investor Fidelity Investment­s cut its valuation on We Co. to $18.3 billion in March, well before Wall Street began to scale back its own expectatio­ns for an IPO. The predicted valuation is now as low as $15 billion, according to people with knowledge of the matter. That would leave Neumann with a stake of about $3 billion — not enough for a listing in the 500member Bloomberg Billionair­es Index.

Still, that’s nothing to sneeze at, particular­ly for someone who spent part of his childhood on a kibbutz. Neumann moved to New York from Israel in 2001 to have fun and make a lot of money, as he put it in a commenceme­nt address at Baruch College, his alma mater. Then he met Rebekah, his future wife, who’s listed in a prospectus as a co-founder, chief brand and impact officer, and a “strategic thought partner.”

Adrian Zamora, a company spokespers­on, declined to comment.

Neumann and co-founder Miguel McKelvey started WeWork after sharing an office space in Brooklyn. McKelvey, like Neumann, spent part of his childhood in a communal environmen­t: a collective in Oregon.

“We are making a capitalist kibbutz,” Neumann said in a 2017 interview with Israeli newspaper Haaretz.

He moved to New York after five years in the Israeli Navy and, in 2002, enrolled at Baruch College, where he studied entreprene­urship and marketing.

After a couple of failed product launches, including a women’s shoe line and baby pants with knee pads, he dropped out to focus on entreprene­urial ventures full time.

Since its founding, We Co. has raised more than $12 billion and opened locations in more than 100 cities. The company — formerly known as WeWork Co. — bought its current name from Neumann and McKelvey for $5.9 million, one of several arrangemen­ts that has drawn scrutiny over the years.

Neumann maintains voting control through a three-class share structure and also has been criticized for borrowing the firm’s money, leasing properties he owns back to the company and selling chunks of equity ahead of the planned IPO.

The firm rents space in four buildings owned by Neumann, according to the prospectus. It signed a lease on three of them the day he obtained his stake, and committed to being a tenant in them within the next year.

Such disclosure­s — and the billions of dollars of losses the firm has racked up in recent years — increased unease among investors already frustrated by the lacklustre market debuts of Silicon Valley darlings such as Uber Technologi­es Inc.

WeWork is considerin­g major changes to governance to assuage such concerns, according to people with knowledge of the situation.

 ?? PETER PRATO THE NEW YORK TIMES FILE PHOTO ?? Some bankers had privately touted a valuation for Adam Neumann’s WeWork as high as $65 billion. The predicted valuation is now as low as $15 billion.
PETER PRATO THE NEW YORK TIMES FILE PHOTO Some bankers had privately touted a valuation for Adam Neumann’s WeWork as high as $65 billion. The predicted valuation is now as low as $15 billion.

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