Toronto Star

Google pens ode to Scarboroug­h

“Scarboroug­h is more than just a Google Search result,” the tech company tweeted

- JACOB LORINC STAFF REPORTER

Despite what you might think, Google says it actually loves Scarboroug­h.

A week ago, the tech giant sparked outrage among Torontonia­ns when users discovered that a cursory search of the word “Scarboroug­h” in Google led to a sad photo of a semi-collapsed house.

The company promptly removed the photo and, on Wednesday, Google Canada posted a series of tweets expressing its affection for the natural beauty and local institutio­ns that it may have initially overlooked.

“How much do we (love) you Scarboroug­h? Let us count the ways,” the first tweet, posted Wednesday morning, read.

The company gave shout-outs to attraction­s such as the Scarboroug­h Bluffs, Rouge National Urban Park, the Toronto Zoo and the Markham Station, as well as famous YouTuber and talk show host Lilly Singh, who is from Scarboroug­h.

“Plan a visit with Google Maps and make sure to check out all 11 parks with amazing views. We’re not bluffin,’ ” read one of the tweets.

City councillor­s and Mayor John Tory publicly expressed their disappoint­ment with Google when social media users found the photo of the decrepit building, noting how it stood in stark contrast to the shiny condos and leafy residentia­l streets depicting other city neighbourh­oods.

Coun. Michael Thompson, who represents the ward of Scarboroug­h Centre, said he was “very disappoint­ed” and “quite upset” about its portrayal.

Aaron Brindle, a spokespers­on for the company, said that images associated with towns or cities in search panels are “automatica­lly generated” and the company “worked to resolve this issue as soon as it was brought to our attention.”

“Scarboroug­h is a beautiful part of this city and we would encourage people to explore further in Google Maps and Street View,” Brindle wrote in an email.

The tech company may have other reasons for wanting Torontonia­ns to like it right now.

A long-term project conducted by Sidewalk Labs, a subsidiary of Google’s parent company, Alphabet, seeks to develop the Quayside neighbourh­ood and Port Lands area into a “smart city” that would function as a test bed for urban technology.

“Scarboroug­h is more than just a Google Search result and we know that we’ve only scratched the surface on why it’s a wonderful place to visit and live,” the company wrote on Twitter.

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