Toronto Star

Owner names new British Airways CEO

Shakeup at IAG, parent firm of airline, aimed at adapting to ‘new normal’

- DANICA KIRKA

LONDON— British Airways has replaced CEO Alex Cruz after 41⁄ years on the job as part of a

2 broad shakeup as the COVID-19 pandemic pummels airlines around the world.

Internatio­nal Airlines Group, British Airways’ parent company, on Monday named Sean Doyle, previously the boss of Aer Lingus, another carrier in the group, as BA’s new chief executive.

Cruz will remain as non-executive chair during an unspecifie­d transition period.

BA’s passenger traffic dropped 95 per cent from a year earlier in the second quarter, leading to a first-half operating loss of 4.04 billion euros ($6.26 billion). In recent months, unions have criticized the way Cruz handled 12,000 job cuts linked to the pandemic.

The shakeup comes just a month after Luis Gallego became CEO of IAG, promising to shore up the group’s finances and adapt to the “new normal” of air travel during the pandemic. Gallego led a cost-cutting drive at Iberia Airlines after it merged with British Airways to create IAG. He replaced longtime CEO Willie Walsh.

Airlines around the world have seen passenger numbers plummet amid government­imposed travel restrictio­ns and concerns about the safety of air travel during the pandemic.

“This is a sign that the new chief executive of IAG, Luis Gallego, is flexing his muscles and trying to demonstrat­e he’ll make the changes necessary to lead a sustained recovery for the airline group,” said Susannah Streeter, a market analyst at Hargreaves Lansdown. “Sean

Doyle will have his work cut out to make immediate progress given that British Airways is facing the toughest challenge in its history as demand for internatio­nal travel has plummeted and quarantine restrictio­ns continue to constrain bookings.”

IAG also announced that Fernando Candela, chief executive of low-cost brand Level, would join the group’s management committee in the new role of chief transforma­tion officer.

Donal Moriarty will become interim chief executive of Aer Lingus, with a permanent appointmen­t to come later.

IAG’s shares were up 0.3 per cent at 103.8 pence by early afternoon in London after falling as much as 5.8 per cent in early trading.

Cruz in September told a U.K. House of Commons committee that BA was “fighting for our own survival.”

While the job losses were regrettabl­e, he said, there was no alternativ­e in the current environmen­t.

Unions have accused BA of threatenin­g employees with a “fire and rehire” plan in which workers would be rehired on downgraded terms and conditions if they didn’t agree to the company’s cost-cutting proposals.

“Mr Cruz has been in the departure lounge for some time so this is no surprise,” said Brian Strutton, general secretary of the British Airline Pilots’ Associatio­n. “He was given a remit to cut costs and found it impossible to do that without alienating BA passengers and employees alike.”

 ??  ?? CEO Alex Cruz “has been in the departure lounge for some time,” the union said.
CEO Alex Cruz “has been in the departure lounge for some time,” the union said.

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