Australia is set to reveal its plan to compel Facebook and Google to pay for journalism.
New legislation would require Facebook and Google to pay for journalism in what’s called a ‘world first’
CANBERRA, AUSTRALIA— Australia’s government will reveal legislation in its parliament on Wednesday that would make Facebook and Google pay for journalism.
Treasurer Josh Frydenberg said Tuesday that the legislation to create the News Media Bargaining Code will be scrutinized by a parliamentary committee following its introduction and before lawmakers vote on it next year.
“This is a huge reform,” Frydenberg told reporters. “This is a world first. And the world is watching what happens here in Australia.
“This is comprehensive legislation that has gone further than any comparable jurisdiction in the world,” he added.
The legislation differs from draft proposals that were released in July after consultations with the social media platforms as well as Australian media organizations.
The government had initially planned to exclude stateowned media — Australian
Broadcasting Corp. and the Special Broadcasting Service — from being compensated by the tech giants for their journalism.
Frydenberg said those broadcasters would be paid under the latest draft legislation like commercial media businesses.
Facebook has warned it might block Australian news content rather than pay for it.
Google has said the proposed laws would result in “dramatically worse Google Search and YouTube,” put free services at risk and could lead to users’ data “being handed over to big news businesses.”
Frydenberg said Google was taking 53 per cent of online advertising dollars and Facebook took a 23 per cent share.
Michael Miller, executive chairman of News Corp Australia, one of the nation’s largest media organizations, described the draft legislation as a “significant step forward in the decade-long campaign to achieve fairness in the relationship between Australian news media companies and the global tech giants.”
“All we have ever sought is a
fair commercial outcome and fair payment for the valuable news content our journalists create,” Miller said in a statement. “I believe this code puts in place the framework for this to be achieved.”
Facebook Australia’s managing director, Will Easton, said he would review the draft legislation once it became public on Wednesday.
“We’ll continue to engage through the upcoming parliamentary process with the goal of landing on a workable framework to support Australia’s news ecosystem.” Easton said in a statement.
Google said in a statement that it would comment after it had seen the revised legislation on Wednesday.
The conservative government might need the support of the
centre-left opposition Labor Party to get the legislation through the senate, where no party or coalition holds a majority of seats.
Senior Labor lawmaker Jim Chalmers said his party gave inprinciple support for “efforts to ensure that the playing field is levelled between the tech platforms and the news media organizations.”
But Chalmers said the government had yet to brief Labor on the legislation’s details.
The legislation would create an arbitrator to address the bargaining imbalance between the tech giants and news businesses.
If a platform and a news outlet can’t reach an agreement on price, an arbitrator would be appointed to make a binding decision.