Google blames uncertain regulations
cure infrastructure, and above all, helpful products.”
It said the decision “overlooks these efforts and doesn’t account for the fact that French rules and regulatory guidance are uncertain and constantly evolving.”
Amazon also said it disagreed with the French authority’s findings.
“We continuously update our privacy practices to ensure that we meet the evolving needs and expectations of customers and regulators and fully comply with all applicable laws in every country in which we operate,” the company said in a statement.
CNIL said its findings showed that through a number of changes Google has made since September, cookies targeting users for advertising purposes are no longer automatically placed on people’s computers when they visit the google.fr page.
But the information provided to Google users in France still doesn’t inform them sufficiently about why and how cookies are used, the authority said.
Visitors to the French Amazon page who click on an advertisement risk being exposed to privacy violations because cookies are instantly deployed without any information being given to users, CNIL said.
Google was separately targeted by complaints in several European countries on Thursday over the allegedly harmful way people’s data is being processed in advertising transactions.
The company is already the focus of an Irish probe into its data use in advertising transactions and last year announced changes to real-time bidding — an advertising technology used by publishers — to better protect people’s privacy.
“We are engaging fully” in the Irish data protection commission’s “active inquiry on realtime bidding,” Google said in a statement. “Authorized buyers using our systems are subject to stringent policies and standards.”
EU data protection regulators’ powers have increased significantly since the bloc’s so-called General Data Protection Regulation, or GDPR, took effect in May 2018.
The law allows watchdogs for the first time to levy penalties of as much as four per cent of a company’s annual global sales.
The latest fines, however, were levied based on separate rules regulating firms’ use of cookies and other tracking devices.