Toronto Star

Hollywood heavyweigh­t with Silicon world view

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Netflix argues it has suffered a talent drain of its own in recent months, with several highrankin­g defections to rival streamers and other entertainm­ent firms. Netflix is also a bit of an oddity, a Hollywood heavyweigh­t with a Silicon Valley high-tech world view. Among Big Tech players, the niceties of obtaining talent and intellectu­al property have seldom been strictly observed. Hollywood, by contrast, has spent generation­s working with California legislator­s to fine tune the laws to protect ownership of both content and the employees who create it. Netflix has long argued — so far, without success in the courts — that when it coaxes executives at rival firms to break their employment contracts it is fighting for their “freedom” from the “Hollywood establishm­ent.” But Netflix is having a tough time preserving its image as a scrappy innovator smashing obsolete Tinseltown traditions. With a market cap of $227 billion (U.S.), its own studios worldwide, and several Oscarwinni­ng films to its credit, Netflix is the new Hollywood establishm­ent. And with profits of $2.8 billion, Netflix can easily absorb its legal bills, and appears content to treat the legal fees it racks up in its allegedly dubious talent search as a mere cost of doing business. Netflix has also lately become an interloper in the lucrative video-game business , suggesting that as it continues to diversify, no one in the entertainm­ent world will be safe from its marauding.

Bottom line

Lawyers are bingeing on all the lawsuits Netflix’s rivals are launching against it, accusing it of abusive practices. But there appears to be no curbing the streamer’s pursuit of entertainm­ent-industry dominance.

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