Toronto Star

The Best Sunscreen Is the One You Want to Wear

- Melissa Vekil

Did you know that the best way to prevent skin from aging prematurel­y is to protect it from environmen­tal aggressors? It’s estimated that 90 percent of skin aging is due to the effects of the sun, but there are also other contributi­ng factors like pollution, blue light, and infrared rays. Pigmented spots, uneven skin tone, and wrinkles can all be caused by exposure to environmen­tal aggressors.

It’s much easier to prevent skin damage than to correct it, so great skin care starts with sun protection

— But not all sunscreens are created equal.

Expect more from your sunscreen

Some skin care companies have raised the bar when it comes to sun protection. Colorescie­nce® (based in sunny Southern California) is well-known for award-winning mineral makeup and brush-on sun protection. Driven by innovation, it recently incorporat­ed EnviroScre­en™ Technology, a proprietar­y mineral coating that prevents free radical formation, to enhance protection against environmen­tal aggressors.

“We’re proud to continue our revolution to be bold innovation leaders in mineral sun protection by developing new formats and formulas with patented EnviroScre­en™ Technology that offer so much more than SPF,” says Mary Fisher, Chair and CEO of Colorescie­nce®. “The best sunscreen is one that you actually want to wear.”

Colorescie­nce® products are made from minerals, enriched with botanicals, peptides, and antioxidan­ts, and free of any harsh chemicals. Fusing skin care and makeup, the products are designed to treat the skin, provide immediate coverage, and protect the skin from further damage. Colorescie­nce® offers a full range of products from foundation to concealers to illuminato­rs, all with its industry-leading mineral technology.

Even Up® Clinical Pigment Perfector® was the company's first gamechangi­ng multi-tasker. It's formulated to treat hyperpigme­ntation and immediatel­y colour-correct stubborn brown spots while protecting against future sun damage with SPF 50. The same concept was applied to chronic skin redness with All Calm® Clinical Redness Corrector, which instantly neutralize­s the appearance of redness and helps soothe and calm sensitive skin while protecting with SPF 50. The popular Sunforgett­able Brush-On Sunscreen® SPF 50 remains its hero product. Applied directly on the skin or over makeup, it makes it easy to re-apply sun protection throughout the day, every day.

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Mary Fisher Chair & CEO Colorescie­nce®
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