Dyson's Innovative Tools and Technologies: The Secret to Healthy Hair

Dyson is a technology company that has long been known for solving problems that others ignore and for developing products that improve its owners daily lives. Its approach to developing technology always has the people in mind — it’s in the company’s DNA. Whether capturing debris on floors, improving indoor air quality, drying hands hygienically, or, more recently, protecting hair from extreme heat damage, Dyson’s innovative research and technologies are pioneering.

In order to protect hair, it’s important to know what causes damage. Hair damage is the physical or chemical breakdown of hair or its components, which include the cuticle, the cortex, and keratin proteins. Since hair strands typically grow for between two and five years, even small amounts of damage, such as the damage caused by brushing the hair, can build up over time. High heat used for styling, UV rays from the sun, hair dye and bleach, and chemical exposure — from swimming pools, for example — all weaken hair and amplify the damage.

A shining commitment to hair health

Dyson’s hair care tools are all designed for versatile styling on all hair types while protecting hair from extreme heat damage. Each tool in the range is engineered with a sensor that measure and regulates temperature between 40 – 100 times per second, making sure you never reach a heat that is damaging to

over time.

the hair. Both powered by the Dyson digital motor V9, the Dyson SupersonicTM hair dryer is engineered for fast drying, with built-in heat protection for natural shine, while the Dyson AirwrapTM hair styler is a multi-styling hair tool engineered to curl, wave, smooth, and dry with no extreme heat. The Dyson CorraleTM straightener, uses patented copper flexing plates that shape to gather hair, delivering enhanced styling, while also being cord-free.

These chic tools harness the latest technologies to allow you to achieve outstanding style anywhere, at any time — quicker than ever before with less damage.

Since hair strands typically grow for between two and five years, even small amounts of damage, such as the damage caused by brushing the hair, can build up